Creative Marketing Manager

🕒 Outubro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Happy Money

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2009

💸 Finanças

💳 Fintech

Finance • Fintech

A Happy Money é uma fornecedora de empréstimos pessoais que se concentra em ajudar indivíduos a alcançar seus objetivos financeiros com uma abordagem de empréstimo transparente e focada na comunidade. Oferecendo empréstimos entre $5. 000 e $40. 000, a Happy Money visa promover o bem-estar financeiro, incentivando os tomadores a quitar dívidas e gerenciar melhor suas finanças. A empresa enfatiza um processo de aplicação simples com taxas competitivas e parcerias colaborativas para melhorar a experiência de empréstimo para seus membros.

Descrição

• Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social • Develop a documented content strategy, content calendar and roadmap tied to acquisition and brand goals • Define success metrics and testing plans, evaluate performance, and decide what to scale, cut or iterate • Design paid ads, direct mail pieces, email hero images and templates, landing pages and organic social as the primary in-house designer • Set Happy Money's creative standard as the new visual identity rolls out • Create landing pages, articles, guides and product pages, partnering with SEO/AEO for search and AI-answer performance • Lead organic social presence on Instagram, Facebook, TikTok and YouTube • Appear on camera as the face of Happy Money's social channels • Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts • Tell customer impact stories through photo, video, interviews and user-generated content • Build and manage a creator and influencer program, including partner sourcing, contracting, briefs, scripts and results tracking • Build and maintain an organized library of photos, video, graphics and licensed stock imagery • Evaluate and establish creative tools, partners and AI-assisted workflows • Write briefs and run feedback loops with agencies, freelancers and creators • Coordinate with Communications on email, long-form copy and scripts • Move work through legal, compliance and bank partner review • Balance creative priorities across acquisition, lifecycle, brand and product • Track performance through dashboards and weekly reviews, sharing results and customer feedback with marketing leadership, product and lifecycle teams

🎯 Requisitos

• 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution • A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually • A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards • Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut • Comfortable on camera and excited to be the face of Happy Money's social channels • Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content • Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion • Experience using performance data to guide creative decisions and changing course when the numbers call for it • Experience preparing print-ready files and working with print and mail vendors • A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok • Highly organized and self-directed, comfortable running a test-and-learn channel without direction • Bonus: Experience in lending, banking or another regulated industry; Fair Lending awareness • Bonus: Copywriting and storytelling experience, including email, long-form web copy and video scripts • Bonus: Experience building or managing creator or influencer partnerships • Bonus: Email template development experience • Bonus: Motion design skills • Bonus: Familiarity with HubSpot, including HubSpot CMS

🏖️ Benefícios

• Generous medical, dental, and vision insurance options • Eligible for Annual Bonus • 401k Plan with a matching contribution • Generous PTO including sick leave, vacation, volunteer, and more • 12 Weeks Paid Parental Leave • Company-paid short & long term disability and life insurance • Monthly tech stipend to help cover expenses for remote work • Happy Money is a 100% fully distributed workforce