Growth Marketing Manager

🕒 Setembro 4

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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HealthCare.com

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

🏥 Saúde

💼 Consultoria

📣 Marketing

💰 $31.500.000 Series C em 2022-02

Healthcare • Consulting • Marketing

HealthCare. com é um site não-governamental de propriedade privada e subsidiária da Healthcare, Inc. A plataforma serve como um recurso abrangente para informações de seguros de saúde, oferecendo ferramentas e recursos para ajudar os consumidores a tomar decisões informadas sobre cuidados de saúde. Com uma ampla gama de produtos e serviços, o HealthCare. com oferece aos usuários a opção de se inscrever em planos de seguro, economizar em medicamentos prescritos e acessar uma variedade de conselhos e artigos relacionados à saúde. É confiável por mais de 5 milhões de clientes e tem como objetivo facilitar as decisões de cuidados de saúde para indivíduos e famílias.

Descrição

• Grow Pivot Health’s direct-to-consumer business across channels that produce profitable enrollments while assisting with B2B growth • Report to the Director of Insurance Marketing and own the channel growth agenda • Set direction for the paid-search agency partner and hold it accountable for volume, CPA, and ROAS • Manage acquisition budgets and reallocate spend toward high-performing sources • Direct campaign, keyword, audience, creative, and landing-page strategy • Forecast spend, model unit economics, and hit blended CAC targets with Finance and Analytics • Own conversion and revenue signal accuracy across paid, organic, email, and phone • Coordinate tracking work with Data and Engineering, including offline conversion uploads and click-ID capture • Own end-to-end call attribution through Invoca • Reconcile advertising-platform performance with the internal source of record • Translate marketing requirements into engineering tickets and verify delivery • Develop and execute SEO strategy • Source, negotiate, and manage affiliate, referral, and content partnerships • Evaluate and onboard acquisition partners, lead aggregators, and eCommerce sources • Develop organic social and content-led channels with the Content Marketing Manager • Run structured channel tests and recommend whether to scale, iterate, or stop • Define acquisition KPIs and reporting tied to enrolled members and lifetime value • Set strategic direction for conversion rate optimization • Identify new channel opportunities • Align acquisition targeting with retention and lifetime-value goals • Work cross-functionally with Product, Operations, and Analytics • Contribute to Pivot Health’s positioning, messaging, brand direction, Growth & Marketing roadmap, and quarterly operating plan

🎯 Requisitos

• 5+ years of growth marketing experience spanning multiple acquisition channels, with genuine depth in at least two of them • A track record of taking a channel from unproven to producing • Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer environment • Deeply analytical; comfortable with data, attribution, funnel metrics, and building the business case for spend • Comfortable directing agencies and contractors • Experience building partnerships or affiliate relationships, including sourcing and negotiating them • Working fluency with Google Ads, Microsoft Ads, Meta, and web analytics tools such as GA4 • Able to work directly with data and engineering teams on measurement problems, including scoping, prioritizing, and validating requirements • Self-starter comfortable operating without a fully built infrastructure and building programs from the ground up • Excellent communicator and collaborator across internal and external stakeholders • Experience marketing insurance, financial services, or other regulated/consideration-driven products (preferred/strong plus) • Familiarity with lead generation, lead aggregators, and eCommerce/DTC acquisition models (preferred/strong plus) • Experience with affiliate, partnership, or business development motions in a consumer business (preferred/strong plus) • Hands-on exposure to conversion tracking, offline conversion imports, or call tracking platforms such as Invoca (preferred/strong plus) • Experience with the U65 / non-ACA insurance market (preferred/strong plus) • Prior work in a start-up, scale-up, or private equity-backed business (preferred/strong plus)

🏖️ Benefícios

• Medical coverage with PPO and HSA plan options • Company funded HSA contributions from $2,000 to $4,000 annually • Dental and vision coverage • 401(k) with company match and eligibility from day one • Paid time off and company holidays • Paid parental and pregnancy disability leave • Company paid life and AD&D insurance • Employee Assistance Program (EAP) • Employee discounts on travel, entertainment, fitness, dining, and more

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