Marketing Manager

🕒 Março 30

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of HealthCorps

HealthCorps

51 - 200 funcionários

Fundada em 2004

🤝 Sem Fins Lucrativos

📚 Educação

🧘 Bem-estar

Non-profit • Education • Wellness

HealthCorps é uma organização nacional sem fins lucrativos 501(c)(3) dedicada a acabar com a desigualdade em saúde por meio da educação e do empoderamento de adolescentes. Sua missão é fornecer aos adolescentes as ferramentas, recursos e currículos baseados em evidências necessários para melhorar sua saúde física e mental. A HealthCorps foca na criação de uma cultura de bem-estar por meio da mudança de comportamento e da tomada de decisões informadas, com o objetivo de transformar os jovens em agentes de mudança conscientes sobre saúde em suas comunidades. A organização trabalha para aprimorar a saúde e as escolhas de estilo de vida dos adolescentes, visando, em última análise, um impacto mais amplo na comunidade e na família.

Descrição

• Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints. • Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral. • Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach. • Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible. • Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline. • Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams. • Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected. • Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers. • Source, brief, and manage external creative partners, ranging from designers to photographers and videographers to copywriters to produce high-quality work without a full in-house creative team.

🎯 Requisitos

• 3-5 years of marketing experience spanning both strategic planning and hands-on execution • Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization • Proven track record designing and executing multi-channel marketing campaigns with measurable outcomes • Strong analytical foundation with a clear sense of which metrics matter and how to use data to inform strategy, optimize performance, and demonstrate impact. • Instinctive storyteller with the ability to spot a compelling narrative in the field, shape it for the right audience, and move it across channels • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar), social media management tools, and content management systems • Working knowledge of SEO best practices and web analytics (Google Analytics or equivalent) • Comfort and curiosity with AI tools (Claude, Copilot, or similar) and a track record of using them to work smarter, move faster, and stretch limited resources further • Experience sourcing, briefing, and managing external creative partners, such as designers, photographers, or videographers • Strong project management skills; able to independently own multiple workstreams without losing momentum or detail • Exceptional written communication skills across formats, from punchy social copy to long-form donor communications • Genuine connection to our mission and a desire to spend time at school sites, understand what we do, and help us tell that story well

🏖️ Benefícios

• Generous Paid Time Off (PTO) to relax, recharge, and take care of what matters most • Medical, Dental & Vision Insurance to keep you and your family healthy • Life Insurance coverage for added peace of mind • A 401(k) with company match to help you plan for the future • Additional ancillary benefits tailored to fit your lifestyle and needs

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