Marketing Manager, Campaigns

🕒 Junho 1

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Higher Logic

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🤝 B2B

👥 B2C

☁️ SaaS

💰 $55.000.000 Private Equity Round em 2016-09

B2B • B2C • SaaS

A Higher Logic é um dos principais fornecedores de soluções de engajamento comunitário. Desde sua fundação em 2007, a empresa vem ajudando associações, empresas e organizações a construir e gerenciar suas comunidades online. Suas plataformas, Higher Logic Thrive e Higher Logic Vanilla, facilitam o engajamento de membros, aquisição de membros e retenção de clientes através de uma variedade de ferramentas, incluindo IA, análises e integrações. A Higher Logic capacita os usuários a criar e manter conexões significativas com suas comunidades, melhorando a colaboração, defesa e experiências dos clientes. A empresa foca em fornecer soluções abrangentes para associações profissionais e comerciais, grupos de usuários e mercados B2B e B2C.

Descrição

• Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives • Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events • Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams • Maintain campaign calendars and ensure programs launch smoothly • Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement • Monitor campaign performance, analyze results, and share insights with internal stakeholders • Recommend improvements to campaign tactics and targeting • Run experiments and tests to improve engagement, conversion, and pipeline contribution • Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities • Align campaigns with product launches and customer growth initiatives • Ensure campaigns support the broader marketing and revenue strategy • Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning

🎯 Requisitos

• 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company • Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs • Strong project management skills with the ability to manage multiple initiatives simultaneously • Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong • Ability to analyze campaign data and translate insights into actionable improvements • Strong written and verbal communication skills • Bachelor’s degree in Marketing, Communications, or a related field

🏖️ Benefícios

• Competitive salary • Flexible working hours • Health insurance • Professional development opportunities