Senior Lifecycle Marketing Specialist

🕒 Maio 31

🏄 California, Connecticut, +5 estados a mais – Remoto

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ☕ Washington – Remote

💵 $90.900 - $145.100 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Zillow

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2006

🏠 Imobiliário

🛍️ Comércio Eletrônico

👥 B2C

💰 $4.099.999 Post-IPO Equity em 2012-12

Real Estate • eCommerce • B2C

A Zillow é um marketplace líder de compra, venda e aluguel de imóveis, oferecendo informações completas sobre casas, apartamentos e propriedades à venda ou para alugar. Ela disponibiliza ferramentas para buscar imóveis, calcular taxas de financiamento imobiliário e conectar-se a corretores de imóveis. A plataforma também conta com algoritmos inovadores que geram Zestimates, estimativas de valor de mercado de imóveis. A Zillow é uma referência para quem deseja comprar, vender ou alugar, assim como para corretores de imóveis e imobiliárias que querem alcançar um público mais amplo.

Descrição

• Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention • Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements • Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution • Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort • Create re-engagement campaigns to activate stalled or aging leads • Continuously test messaging, timing, channel mix, and offers to improve performance • Partner with Event Marketing and Demand Gen to maximize event ROI • Design pre-event, at-event, and post-event nurture streams • Operationalize event lead capture, scoring, segmentation, and pipeline follow-up • Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms • Leverage dynamic content and cohort-based personalization strategies • Collaborate cross-functionally to ensure accurate tracking and reporting • Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts • Translate insights into clear recommendations and optimization roadmaps • Tie marketing activity directly to pipeline and revenue outcomes.

🎯 Requisitos

• 3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization • Strong working knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution • Demonstrated experience building and optimizing segmented automated nurture programs that convert • Event marketing campaigns • Hands-on experience with a B2B marketing automation platform (Salesforce/Pardot, Marketo, HubSpot, etc.) • Proven track record of improving MQL-to-SQL conversion, accelerating pipeline velocity, or increasing closed-won rates • Strong analytical mindset; comfortable working with tools like GA, Databricks, Salesforce reporting, or similar • Experience building and troubleshooting HTML email templates and writing marketing copy. • Comfortable operating in ambiguity and building programs from the ground up • Strong cross-functional collaborator with Sales, Product Marketing, and Marketing Operations • Clear, confident communicator with strong project management skills.

🏖️ Benefícios

• Equity awards based on experience, performance, and location