Director, Paid Social Performance Marketing

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hims & hers

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

⚕️ Seguro de Saúde

🛍️ Comércio Eletrônico

🧘 Bem-estar

Healthcare Insurance • eCommerce • Wellness

A Hims & Hers é uma plataforma de saúde 100% online que fornece atendimento personalizado e consultas para saúde sexual, crescimento capilar, perda de peso, cuidados com a pele e saúde mental. Com mais de 2 milhões de assinantes, a Hims & Hers conecta pacientes a profissionais de saúde licenciados, oferecendo medicamentos prescritos e suporte contínuo entregues diretamente em suas casas. A plataforma tem como objetivo tornar o atendimento médico acessível, econômico e discreto, garantindo que os usuários possam gerenciar seu tratamento convenientemente através de um aplicativo.

Descrição

• Own and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targets • Define and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth • Leverage AI and automation to improve how we generate insights, execute campaigns, and report on performance • Partner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to market • Translate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisions • Build and execute a robust testing roadmap across creative, targeting, and platform optimizations • Lead creative strategy and production in partnership with internal teams and external agencies • Identify and launch new channels, betas, and experiments to drive scalable growth • Coach and develop a high-performing team across multiple levels • Serve as a key driver of cross-functional initiatives that improve how we acquire and engage customers

🎯 Requisitos

• 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures) • Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks • Proven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimization • Experience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or execution • Strong analytical skills with the ability to turn complex, ambiguous data into clear recommendations • Experience building and scaling processes in fast-paced, high-growth environments • Strong leadership skills with a track record of developing talent • Excellent communication skills and ability to influence across teams.

🏖️ Benefícios

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats