Email and Lifecycle Marketing Specialist

🕒 Setembro 18

🇨🇴 Colômbia – Remoto

💵 $1.800 - $2.000 / mês

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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HireHawk

11 - 50 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A HireHawk é um serviço de recrutamento especializado na formação de equipes globais rigorosamente validadas para empresas, reduzindo significativamente os custos de contratação em até 80%. Oferece uma solução completa que abrange planejamento, sourcing, vetting, contratação, gestão de folha de pagamento (payroll) e compliance, tudo pensado para simplificar o processo de hiring. A HireHawk também foca em otimizar a experiência do candidato com triagens abrangentes, sourcing rápido e pacotes de remuneração competitivos, garantindo que cada contratação atenda às necessidades específicas de seus clientes.

Descrição

• Own and continuously improve Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other lifecycle stages • Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar • Develop customer segments for relevant messaging, personalization, and lifecycle performance • Build and execute SMS campaigns and automations within an integrated email and retention strategy • Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and lifecycle experiments • Manage and troubleshoot the Klaviyo and Recharge integration to ensure accurate subscription and customer data flows • Monitor email deliverability, list health, sender performance, and engagement signals • Analyze lifecycle performance and turn campaign, flow, and customer data into reporting and recommendations • Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys • Troubleshoot execution issues independently using platform documentation, support resources, and AI tools

🎯 Requisitos

• 3–6+ years of experience in lifecycle, retention, CRM, or email marketing • Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting • DTC or e-commerce lifecycle marketing experience • Experience designing and maintaining lifecycle flow architecture • Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health • Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns • Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion • Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows • Strong experience with subscription-based e-commerce businesses • Experience creating email assets in Canva, Photoshop, or AI-powered creative tools • Experience developing lifecycle strategy and explaining campaign, segmentation, testing, and automation decisions • Familiarity with AI tools for creative production, analysis, research, and troubleshooting

🏖️ Benefícios

• Remote work • Full-time, long-term contractor arrangement

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