AVP, Marketing Strategy – Analytics

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $124.200 - $175.800 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

🦅 Patrocina Visto H1B

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Logo of Horace Mann

Horace Mann

1001 - 5000 funcionários

Fundada em 1945

🛡️ Seguros

💸 Finanças

📚 Educação

Insurance • Finance • Education

A Horace Mann é uma empresa que oferece soluções abrangentes de seguros e financeiras, especialmente desenvolvidas para educadores e trabalhadores do setor público. A empresa oferece uma ampla gama de opções de seguros, incluindo seguro de automóvel, residencial, de locatários, de responsabilidade civil, de vida e seguros suplementares. Além dos seguros, a Horace Mann fornece estratégias de aposentadoria e soluções financeiras, como Planos de Poupança Universitária 529, gestão de investimentos e soluções para empréstimos estudantis, projetadas especificamente para ajudar educadores. Eles estão comprometidos em apoiar educadores através de diversos programas, workshops, webinars e iniciativas de parceria que auxiliam no bem-estar financeiro profissional e pessoal. A Horace Mann é reconhecida por sua forte estabilidade financeira e práticas de governança ética, garantindo segurança e privacidade para seus quase um milhão de clientes educadores em todo o país.

Descrição

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels • Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps • Establish key performance indicators and lead operational analytics across the distribution funnel • Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps and drive corrective action • Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend • Develop agent growth and market opportunity models guiding recruiting, expansion, investment, territory coverage, and channel capacity decisions • Translate data into recommendations that help agents grow their businesses and strengthen sales execution • Build dashboards, self-service tools, scorecards, and decision-support capabilities • Deliver proactive insights, scenarios, and executive narratives communicating opportunities, risks, and tradeoffs • Monitor consumer, competitor, economic, technology, and distribution trends • Lead cross-functional initiatives from problem definition through implementation and operating adoption • Establish analytics standards, metric definitions, data-quality expectations, and performance routines • Build, coach, and develop a strategy and analytics team of approximately four professionals

🎯 Requisitos

• Bachelor's degree required; advanced degree preferred • 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline • Insurance or financial services experience preferred • Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams • Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning • Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness • Experience supporting field agent, call center, partnership, and digital or direct distribution models • Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design • Executive-level communication and influence • Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption • Proactive, externally oriented perspective on customer, competitor, technology, and distribution trends

🏖️ Benefícios

• Annual Incentive Plan: target incentive of 20% of eligible earnings, based on company performance • Periodic travel, including in-person engagement with agents and channel partners, may be required

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