Senior Manager, Performance Marketing – Mobile

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $134.000 - $162.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Housecall Pro

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2013

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A Housecall Pro é um software de gestão empresarial para profissionais de serviços residenciais, oferecendo ferramentas para agendamento, despacho de técnicos, faturamento, recebimento de pagamentos e muito mais. Foi projetado para aumentar a eficiência e a lucratividade de empresas de setores como HVAC, encanamento, elétrica e outros serviços residenciais. O software inclui recursos como integração com QuickBooks, relatórios avançados, gestão de clientes (CRM) e acesso mobile, sendo utilizado por milhares de empresas para automatizar e otimizar suas operações.

Descrição

• Lead mobile new customer acquisition strategy across paid and organic channels • Own App Store Optimization (ASO) strategy and Housecall Pro's presence across mobile app stores • Act as business owner for mobile measurement and attribution • Forecast and report on the mobile acquisition funnel and establish key performance indicators • Manage mobile measurement and attribution platforms such as Adjust and Branch • Collaborate with Creative to develop and test mobile-specific acquisition assets • Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements • Test, launch, and scale new app-focused acquisition programs and channels • Conduct competitive intelligence and market analysis • Coach and develop team members while establishing priorities, operating rhythms, and an experimentation-focused culture • Partner cross-functionally with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing teams

🎯 Requisitos

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations • Proven success scaling mobile user acquisition and engagement through paid channels • Expertise in mobile measurement and tracking platforms such as Branch and Adjust • Fluency in the mobile martech ecosystem • Analytical fluency in the full mobile acquisition funnel, including cost per install, install-to-activation rates, LTV/CAC concepts, and incrementality testing • Experience launching, testing, and scaling new platforms • Experience working with creative teams to create mobile-first, customer-insight-driven assets at high velocity • Hands-on experience managing campaigns in mobile app advertising platforms, including Apple Search Ads, Meta, and Google Ads • Strong analytical capabilities and experience with performance reporting and competitive analysis • Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience • Proven experience driving team efficiency or output quality through strategic use of AI tools and automation • Strong cross-functional communication and influencing skills • Comfort navigating ambiguity and making data-informed decisions • Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities • Personal resilience and ability to thrive in ambiguity

🏖️ Benefícios

• Medical, dental, vision, life, and disability insurance • 401(k) • Paid holidays • Flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup • Monthly tech reimbursements • Employee assistance program • Paid parental leave • Other company benefits • Culture built on innovation and big ideas

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