Managing Director – Global Web Marketing

🕒 Setembro 26

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $95.000 - $135.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Humane World for Animals

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🤲 Filantropia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

Charity • Non-profit • Social Impact

A Humane World for Animals é uma organização sem fins lucrativos global, classificada como 501(c)(3), que trabalha para acabar com a crueldade e o sofrimento dos animais em todas as suas formas. A organização realiza operações de resgate e resposta, administra santuários, defende políticas e proteções legais para a vida selvagem e animais de companhia, faz campanhas sobre questões como bem-estar de animais de fazenda, testes em animais, fábricas de filhotes e caça de troféus, e fornece recursos educacionais, orientações sobre cuidados com animais de estimação e programas de voluntariado e doação. A Humane World for Animals opera internacionalmente (atua na África, Ásia, Europa, América Latina, América do Norte e Austrália), publica recursos e mídia (blogs, revistas, podcasts) e solicita apoio público por meio de doações, arrecadação de fundos e uma loja de varejo para financiar seu trabalho de salvamento de vidas.

Descrição

• Develop best-in-class web platforms and user experiences for a global audience, supporting localized language, regulatory, and cultural needs • Manage web marketers, agencies, and external resources for redesigns, rebuilds, platform improvements, and maintenance • Develop a long-term platform stability and optimization roadmap focused on accessibility, performance, and conversion efficiency • Architect the overarching web content framework and governance model • Lead the team responsible for maintaining cohesive, integrated user experiences across websites • Manage and develop the web marketing team, including hiring, training, workload management, performance reviews, goal setting, and professional development • Collaborate with senior leadership to establish a multiyear global web strategy • Oversee enterprise-level web governance, policies, global content strategy, website requests, and the complete website lifecycle • Define tools, assets, and budgets needed to maintain web properties • Evaluate, report on, and improve website effectiveness using conversion, usability, performance, and mission-clarity metrics • Ensure website measurement and reporting support fundraising, advocacy, mission, and brand consistency • Ensure content follows internal brand style guidelines and content best practices • Evaluate and implement emerging technologies, including AI discovery and search developments • Provide strategic web marketing guidance and participate in organization-wide efforts • Stay current with web platform, digital governance, and nonprofit digital strategy trends

🎯 Requisitos

• Bachelor's degree in English, Communications, Marketing, or another relevant field, or equivalent work experience required • At least 10 years of experience in marketing, with a concentration on web platforms required • Minimum of 5 years of management experience required • Experience executing online content strategies focused on clarity, authority, and conversion effectiveness rather than traffic growth alone • Demonstrated AI literacy, including understanding how AI-driven systems affect content discovery, attribution, accuracy, and trust • Experience supporting nonprofit organizations strongly desired • Experience partnering with online advocacy and fundraising teams to support conversion and trust building • Experience with content management systems, online conversion tools, web analytics tools, and project management systems • Engaging Networks and Drupal experience a plus • Proficiency with Google Analytics and Google Search Console • Experience with SEO tools such as SEMrush, Ahrefs, Moz, MajesticSEO, or BrightEdge preferred • Ability to lead skilled web professionals and set a strategic vision prioritizing trust, reliability, and conversion readiness • Strong problem-solving skills • Solid understanding of basic HTML required • Knowledge of staff management practices and ability to establish accountability and expectations • Excellent organizational, planning, and time management skills • Critical thinking and analytical skills • Excellent written and oral communication skills • Creativity, initiative, and self-direction • Ability to work independently and delegate effectively • Ability to build and maintain cross-organizational relationships • Attention to detail and commitment to high-quality outcomes • Familiarity with and interest in animal protection issues strongly desired • Ability to work Eastern Time hours and maintain flexibility for other time zones and occasional work outside standard business hours