Senior Manager, Growth Marketing

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iFIT

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1977

🧘 Bem-estar

☁️ SaaS

🔧 Hardware

💰 $200.000.000 Private Equity Round - iFit em 2019-12

Wellness • SaaS • Hardware

A iFIT é uma empresa de fitness conectada que oferece treinos interativos, conteúdos de treino pessoal e uma plataforma de fitness baseada em assinatura, integrada a equipamentos de exercício. A iFIT publica aulas sob demanda e ao vivo (Global Workouts, Progressive Series), oferece aplicativos móveis para iOS e Android e dá suporte a marcas de equipamentos como NordicTrack e ProForm. A empresa opera um centro de membros, suporte ao cliente (chat ao vivo e mensagens de texto), rastreamento de pedidos e recursos para assinaturas, solução de problemas, montagem e reparo.

Descrição

• Optimize the enterprise by growing the subscriber base and maximizing customer lifetime value • Deliver high-quality, personalized consumer experiences across the customer journey • Build iFIT’s connected health and fitness platform through clear product innovation marketing • Increase trust and preference for the NordicTrack, ProForm, and iFIT brand portfolio • Develop a high-performing marketing organization and operating culture • Develop creative concepts, messaging, and copy across paid social, paid search, app acquisition, and other growth channels • Create strategic creative briefs defining objectives, audiences, messaging, formats, and success metrics • Use data, customer insights, and market trends to identify audience opportunities and optimize acquisition performance • Partner with Performance Marketing on creative asset development, trafficking, campaign launches, and optimization • Lead go-to-market strategy for new product features and launches across Marketing, Product, and Customer Success • Ensure consistent messaging and creative across performance marketing, product marketing, and customer touchpoints • Collaborate with Creative, Product, Data, Customer Success, agencies, and platform partners from strategy through execution • Analyze CAC, LTV, ROAS, conversion, activation, and retention to recommend growth strategies to leadership

🎯 Requisitos

• 7+ years of experience in growth or performance marketing, including creative strategy, creative briefing, campaign trafficking, and subscription or mobile app growth • Proven track record leading go-to-market strategies and launching successful subscription-based products across multiple channels • Expertise in positioning, segmentation, and lifecycle marketing • Strong project management skills across concurrent launches • Analytically rigorous and data-fluent • Excellent written and verbal communication skills • Strong copywriting skills for different customer-journey stages • Experience partnering with Sales or Commercial teams and developing enablement materials and go-to-market toolkits • Passion for fitness and wellness • Authorized to work in the United States without sponsorship • Preferred: subscription-business growth, consumer mobile apps, integrated growth and go-to-market strategies, consumer technology or health/fitness/wellness, and cross-functional initiative leadership