Search Analyst II

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iFrog Marketing Solutions

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

📱 Mídia

🤝 B2B

Media • B2B

A iFrog Marketing Solutions é uma agência de marketing digital completa, originada em uma concessionária automotiva, especializada em publicidade orientada por desempenho e serviços criativos para concessionárias e outros negócios. Eles oferecem pesquisa paga, social pago, e-mail, display, vídeo/CTV/OTT, gerenciamento de redes sociais, gestão de reputação e SEO local e técnico, além de branding, design gráfico e de animação, produção de conteúdo e vídeo. A agência também oferece serviços de integração de dados e inteligência de negócios, incluindo integração DMS/CRM e painéis GA4, e enfatiza uma estratégia colaborativa, orientada por dados, execução e otimização.

Descrição

• Collaborate daily with Accounts, Performance, and Business Operations teams to support partner goals and campaign execution. • Plan, launch, and optimize paid search campaigns for a portfolio of 30+ partners, ensuring campaigns are strategically aligned and executed on schedule. • Manage and optimize Google Merchant Center, including inventory feeds and compliance, to maintain campaign health and prevent disapprovals. • Execute and optimize Google Vehicle Listing Ads (VLA) and Performance Max campaigns using industry best practices. • Conduct campaign pre-planning, including keyword research, audience targeting, landing environment evaluation, and territory mapping. • Monitor campaign performance to ensure keywords, ad copy, extensions, and territory maps remain relevant and effective. • Oversee budgets through regular reviews, adjustments, and proactive escalation of significant over- or under-spend. • Recommend paid search budgets aligned with partner objectives and performance needs. • Analyze performance data and document key wins, optimization efforts, and areas of opportunity. • Execute weekly account priorities and deliverables with accuracy and consistency. • Test, monitor, and refine paid search tactics to improve performance and efficiency. • Support cross-platform execution as needed. • Provide mentorship and strategic support to team members and contribute to departmental leadership. • Stay current on SEM platforms, tools, and industry trends. • Perform all other duties as assigned by iFrog Leadership.

🎯 Requisitos

• Bachelor’s degree or work equivalent. • Working knowledge of the automotive industry. • Google Ads and Google Analytics certifications (may be obtained within 1 year of hire date). • Proficient with Google Merchant Center to manage product feeds and optimize product listings for Google Shopping campaigns. • Willingness to understand and explore new Google products and features as they are released, and evaluate their potential for improving SEM and SEO performance. • Strong organizational skills and attention to detail. • Strong time management skills with a proven ability to meet deadlines. • Experience in managing multiple projects and deadlines. • Demonstrated ability to effectively work collaboratively with a team.

🏖️ Benefícios

• Valuable medical, dental, and vision insurance: We also contribute towards your premiums. • Company paid life insurance coverage • Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays. • Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.