Senior Product Marketing Manager

🕒 Outubro 7

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Ignite Reading

51 - 200 funcionários

📚 Educação

🤝 B2B

💰 $36.750.000 Series B - Ignite Reading em 2024-10

Education • B2B

A Ignite Reading é uma provedora de intervenção em alfabetização precoce que faz parceria com distritos escolares de K–2 para oferecer tutorias diárias, 1:1, alinhadas à Ciência da Leitura, utilizando instrutores de alfabetização certificados. O programa combina um currículo estruturado, agendamento centralizado, monitoramento de progresso e relatórios a nível de distrito para fechar lacunas de leitura, escalar rapidamente entre as escolas e reduzir a carga de trabalho dos professores. A Ignite foca em resultados mensuráveis para os estudantes e trabalha principalmente com distritos e escolas para implementar e gerenciar programas de tutoria.

Descrição

• Quarterback incoming requests from the sales team and act as their day-to-day point of contact • Serve as the direct liaison to Partnerships, keeping sales informed of new developments • Create and maintain sales collateral including pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides • Manage the sales content library and ensure materials stay current • Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and customer feedback • Develop product positioning, messaging, and differentiated value propositions • Translate customer, market, and competitor insights into messaging and sales guidance • Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success • Own state-specific campaigns supporting the company's targeted state growth strategy • Develop customer testimonials and proof points • Produce a newsletter for current customers and prospects • Build customer nurture campaigns to increase renewals and expansion opportunities • Partner with Sales, Partnerships, Product, Engineering, Academics, and Customer Success on go-to-market and enablement plans • Bring field feedback into product and leadership conversations • Coordinate with external partners to keep messaging accurate and consistent • Review CRM data and call feedback for objections and deal-friction trends • Prepare launch plans, internal briefings, and customer-facing materials • Maintain content in HubSpot and the shared knowledge base • Track success through content adoption, onboarding completion, productivity, win and conversion rates, pipeline influence, launch readiness, objection reduction, and customer stories

🎯 Requisitos

• Bachelor's degree or equivalent practical experience • 4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role • Experience partnering directly with sales teams and supporting a consultative sales motion • Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value • Experience building sales collateral, launch plans, and enablement programs • Comfort using data to evaluate content and program performance • Ability to manage multiple priorities in a fast-moving, fully remote environment • Early-literacy or education background is a plus, not a requirement • Experience with HubSpot and Asana • Proficiency with Google Workspace and Slack

🏖️ Benefícios

• Employee Stock Options • Medical, Dental, and Vision plans (80% employee coverage, 70% dependent coverage) • Short-term Disability (100% employer paid) • 401(k) retirement plans with company contribution • 12-weeks paid parental leave • Unlimited vacation days • 12 paid holidays • Technology Stipend • Wellness Stipend • Voluntary Life Insurance • Professional Development Stipend • Fully remote work environment

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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