Product Marketing Manager

🕒 Outubro 7

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $175.000 - $185.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tines

51 - 200 funcionários

Fundada em 2018

💼 Consultoria

📦 Logística

☁️ SaaS

Consulting • Logistics • SaaS

Tines é uma plataforma de automação líder que capacita equipes de segurança e profissionais de TI a criar, executar e monitorar fluxos de trabalho em tempo real. Com foco em automação impulsionada por IA, a Tines se conecta a uma ampla gama de produtos e APIs para simplificar processos e aumentar a produtividade em várias equipes, incluindo segurança, TI, infraestrutura e engenharia. Ela fornece ferramentas para construir aplicativos e portais de autoatendimento, permitindo que as organizações integrem sistemas, gerenciem riscos, automatizem respostas a incidentes e impulsionem eficiências operacionais. Projetada para transparência e conformidade em nível empresarial, a Tines promove ambientes de trabalho mais inteligentes e seguros com facilidade de uso e rápida implantação.

Descrição

• Develop a customer-centric narrative for Tines’ platform capabilities • Work closely with product, engineering, commercial, and marketing teams to turn technical capabilities into clear positioning, compelling content, and effective product launches • Help reach IT customers and decision-makers across other lines of business • Connect a consistent platform story to the problems different business teams need to solve • Serve as a leading voice on where Tines fits in the evolving AI landscape • Conduct customer interviews and win/loss research • Follow AI developments and contribute to analyst engagement • Turn market research into positioning and go-to-market recommendations • Understand emerging competitors and established alternatives • Create differentiation, battlecards, objection-handling resources, and training • Create positioning and messaging for what customers can build, run, and monitor with Tines • Lead product marketing for new platform capabilities from audience and use-case identification through launch messaging, content, enablement, and measurement • Partner with Sales Enablement and customer-facing teams to equip them to address customer and evaluator questions • Create blogs, decks, webinars, guides, and product collateral • Collaborate with Content Strategy, engineering, solution engineering, customer success, and support to ensure accurate and useful content

🎯 Requisitos

• 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience • Experience marketing a technical B2B software product in a fast-moving environment • Understanding of how enterprise teams evaluate and buy software, particularly within IT • Strong positioning and messaging skills • Outstanding written and verbal communication • Ability to simplify complex concepts without losing accuracy and adapt a narrative for different audiences • Practical experience using AI to solve business problems • Curiosity about the market and ability to discuss AI's strengths and limitations • Experience launching products or capabilities and bringing them to new audiences • Experience identifying use cases, understanding personas, and developing go-to-market programs • Strong research and analytical judgment • Ability to turn customer insight and competitive intelligence into a clear point of view • Ability to balance strategic, creative, and tactical work • Ability to take ownership, prioritize effectively, and create content and enablement independently • Proven ability to build strong cross-functional relationships across distributed teams • Ability to earn support for recommendations, defend them thoughtfully, and change approach when evidence calls for it

🏖️ Benefícios

• Equity • Equal employment opportunities

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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