Head of Product Marketing

Vaga não está no LinkedIn

🕒 Abril 1

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

👻 Score fantasma 53%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Improvado

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

🛡️ Seguros

📦 Logística

Consulting • Insurance • Logistics

Improvado é uma plataforma de analytics e inteligência de marketing impulsionada por IA. Ela permite que as empresas unifiquem e façam a governança dos dados de marketing de mais de 500 fontes de forma integrada, automatizando relatórios de marketing e extraindo insights acionáveis para aumentar o retorno sobre gastos com anúncios (ROAS). A plataforma oferece soluções para profissionais de marketing, analistas e liderança, ajudando a maximizar o ROI de marketing e a monitorar a conformidade das campanhas. A Improvado integra os dados em dashboards compatíveis com qualquer ferramenta de business intelligence, garantindo alta segurança de dados e conformidade regulatória, incluindo GDPR e HIPAA. A plataforma atende setores como seguros, finanças e games, e oferece serviços profissionais sob demanda para personalizar pipelines de dados de marketing.

Descrição

• Own executive relationships across sales, marketing, product, and strategy to shape Improvado’s go-to-market efforts and corporate direction • Lead all cross-functional stakeholders (sales, product management, marketing, enablement, strategy) to launch new products and capabilities • Work closely with the CSO, and team, to evolve the pricing and packaging strategy to maximize growth opportunities and increase the customer lifetime value • Steer strategic analyst relations initiatives, including briefings, presentations, and events to effectively communicate Improvado’s product capabilities, vision, and roadmap • Continuously develop core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and revenue enablement, in service of winning deals • Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions • Sit at the center of revenue enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, growth, product management, customer, and corporate marketing • Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning and product roadmap/innovation to life • Create product positioning and messaging for Improvado’s products, services, and solutions. • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc. • Create sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers. • Train and support Improvado’s global sales team and channel partners to articulate product positioning and advantages. • Partner with the Improvado demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers. • Ensure that the team is developing differentiated messaging, positioning, and value propositions for partner and consumer-facing Marketing Analytics products/solutions • Lead product launches, set competitive positioning, manage marketing support for the Improvado’s product lines • Drive core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and sales and partner enablement, enabling sales teams to win deals. • Create thought leadership content pieces by researching relevant topics for particular personas, topics from Marketing Analytics and ETL space. • Strive to continuously deliver industry, market and product insights and vision to support product roadmap/positioning, campaign development and other relevant areas, and company growth. • Own our competitive landscape, including enabling our sales and marketing teams and owning the creation and maintenance of battlecards (updating, creating, and training teams on them) • Create and maintain sales collateral and enablement that speaks to our core value proposition • Take on launches for Core capabilities and features, including our paid services • Develop & repurpose thought leadership stories to support our partner team & other GTM leads

🎯 Requisitos

• 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base. • 5+ years of experience in MarTech/AdTech and Marketing Analytics Space • A people-focused leader with a proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives • Proven experience launching new products and growing to a mature business • Track record of delivering impactful sales enablement content and programs • Experience creating and evolving world-class competitive intelligence programs • Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels • Ability to lead by example, motivate and mentor teams with strong executive presentation skills • Experience in managing large product roll-outs to existing customers and partners and in existing and new markets • Strong internal customer focus with desire to learn all aspects of the business • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy • Strong written and verbal communication and interpersonal skills • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities • Self-motivated, proactive, and able to work with minimal supervision.

🏖️ Benefícios

• Flexible work arrangements • Professional development opportunities

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo