Director, Media – Americas

Vaga não está no LinkedIn

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $160.000 - $190.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Incubeta

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

🍽️ Alimentos e Bebidas

🏥 Saúde

Consulting • Food & Beverage • Healthcare

A Incubeta é uma empresa que fornece soluções abrangentes de marketing digital, com foco em encurtamento de URLs, geração de códigos QR e análises. Sua plataforma, a Bitly Connections Platform, ajuda as empresas a se engajarem e se conectarem com seu público por meio de links e códigos QR personalizáveis e rastreáveis. Os serviços da Incubeta atendem a uma ampla gama de indústrias, incluindo varejo, bens de consumo embalados, hospitalidade, mídia e tecnologia, oferecendo ferramentas para profissionais de marketing, desenvolvedores e equipes de atendimento ao cliente. Suas soluções são projetadas para aprimorar as conexões e o engajamento com clientes por meio de gerenciamento eficiente de links e análises avançadas.

Descrição

• Lead Incubeta’s media function across the US and Mexico markets • Own people, quality, results, and margin of media delivery for Americas clients • Report directly to the COO • Lead the US Channel Leads and Mexico-based Media Execution team, including its managers • Set goals, priorities, expectations, and accountability for the media team • Own hiring, onboarding, performance management, and career development • Plan capacity and allocate workload across channels, accounts, and markets • Build the operating model for collaboration between US Channel Leads and the Mexico execution team • Identify training and skills development priorities • Build an engaged, accountable team culture across both countries • Define media execution standards across campaign setup, trafficking, optimization, reporting, and account management • Establish and run a scalable quality assurance framework • Conduct regular audits and address recurring quality issues at their root causes • Track quality metrics and report trends to the COO • Translate Global Media standards and platform best practices into playbooks, SOPs, workflows, and controls • Simplify and standardize media delivery across accounts, teams, and channels • Pilot tools and ways of working and scale improvements • Drive platform automation and AI-assisted delivery • Replace manual reporting with automated data pipelines and dashboards • Assess tools using documented payback cases and retire tools that do not pay back • Act as the primary link between the Global Media Capability team and the Mexico execution team • Monitor platform releases, policy changes, and product updates and update internal processes • Serve as senior escalation point for media clients • Partner with Client Services and Sales to retain and grow media relationships • Identify opportunities to expand media scope • Own contribution margin and utilization • Implement time tracking by person, client, and task • Support pricing, scoping, new business pitches, proposals, and SOWs • Provide data-backed client health, risk, and growth insights to the COO • Ensure consistent execution standards for US and Mexico clients • Bring US client expectations into execution standards and QA • Brief the team on market-specific context • Strengthen execution credibility through consistently high-quality output

🎯 Requisitos

• Based in the United States • Deep, hands-on experience delivering media for US-based clients • In-platform experience across standard media channels • Experience with Google Ads, DV360, and CM360 • Experience with Meta/Facebook, LinkedIn, and other standard social platforms • Experience leading, building, and developing high-performing teams across the US and Mexico • Experience with campaign setup, trafficking, optimization, reporting, and ongoing account management • Experience establishing quality assurance frameworks, audits, standards, playbooks, SOPs, workflows, and controls • Experience with platform automation, AI-assisted delivery, scripts, automated rules, pacing, anomaly alerts, and AI agents for QA and reporting • Experience with BigQuery and Looker Studio • Understanding of media contribution margin, utilization, pricing, scoping, cost, and account margin • Ability to contribute media expertise to pitches, proposals, and SOWs • Willingness and ability to travel regularly to Mexico • Must be able to work without employment visa sponsorship; Incubeta does not offer employment visa sponsorships upon hire or in the future • Quality obsession, operational rigor, market fluency, people leadership, continuous improvement, clear communication, commercial ownership, executive presence, and builder mindset

🏖️ Benefícios

• Opportunities to earn more over time based on individual and company performance

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