Director, Analytics

🕒 2 dias atrás

🌽 Illinois – Remoto

🌽 Illinois – Remote

💵 $145.000 - $175.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Inizio Evoke

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🤝 B2B

💊 Farmacêutico

🧬 Biotecnologia

B2B • Pharmaceuticals • Biotechnology

A Inizio Evoke é uma unidade global de marketing e comunicação dentro do grupo Inizio, que oferece serviços de marketing e comunicação baseados em dados, criativos e multicanais para clientes de ciências da saúde e da vida. Ela apoia a comercialização, lançamentos de produtos, experiências em congressos e iniciativas de transformação, combinando expertise em marketing com compreensão científica e tecnologia habilitada por IA para impulsionar o crescimento e o engajamento de organizações farmacêuticas e de biotecnologia.

Descrição

• Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities • Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight • Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels • Lead analytics strategy in new business pitches and RFPs • Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives • Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage • Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs • Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation. • Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations. • Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments. • Familiarity with Use SQL and Python and/or R to interrogate complex datasets and validate modeling approaches. • Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership. • Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking. • Establish best practices, and scalable frameworks to improve the analytics discipline across the organization. • Promote a culture of curiosity, accountability, and progress. • Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies.

🎯 Requisitos

• 6+ years of experience in marketing analytics, marketing science, or performance measurement • Demonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred) • Deep commercial experience in pharmaceutical, biotech, or medical device marketing • Understanding of patient and healthcare provider behavior and healthcare data ecosystems • Experience working with healthcare and clinical data providers (e.g.,Crossix, Komodo, IQVIA, or comparable) • Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling • Proficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking) • Willingness to travel as needed.

🏖️ Benefícios

• Flexible benefits • Personal support • Tailored learning and development opportunities