ASO Manager

🕒 Outubro 24

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $60.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

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• Aberta há 18 dias.
• As vagas desta empresa costumam ser preenchidas em 59 dias.

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Inkitt

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📱 Mídia

🛍️ Comércio Eletrônico

💰 Venture Round em 2022-03

Media • Publishing • eCommerce

Inkitt é a primeira editora do mundo impulsionada pelos leitores, oferecendo uma plataforma para escritores publicarem seus manuscritos sem as restrições da publicação tradicional. Os escritores podem construir uma comunidade, receber feedback dos leitores e, se seu trabalho se tornar popular, conseguir um contrato de publicação no Galatea, o aplicativo irmão do Inkitt. Para os leitores, Inkitt oferece uma coleção diversificada de histórias gratuitas em vários gêneros, como fantasia, mistério e romance. A plataforma utiliza dados e insights para identificar novos autores promissores, visando ajudá-los a alcançar o status de best-seller sem a seleção típica da indústria editorial.

Descrição

• Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market • Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank • Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market • Build Custom Product Pages and Custom Store Listings for different intents and audiences • Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring • Lead localization and geo-segmented testing so each app feels native in every region • Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes • Own ASO reporting and turn the numbers into clear priorities for the team and leadership

🎯 Requisitos

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume • A track record of improving store conversion, keyword rankings, and average rating through structured experiments • Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics • Deep keyword research and metadata experience, including how you measure impact and how often you iterate • Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking • Experience improving review prompts and running review replies at scale • Experience winning store features through editorial relationships and strong promotional assets • Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout • Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length • Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses • Familiarity with MMPs (Adjust, AppsFlyer) and SKAN • Experience with subscription funnels and pricing or plan messaging tests • Basic video and design skills to iterate on assets quickly • Clear communication and project management across teams and time zones

🏖️ Benefícios

• 401k plan, designed to help you save for the future • Health benefits tailored to your needs, including medical, dental, and vision coverage • Professional coaching for everyone • Team-building events, including our annual company wide trip • Unlimited access to our Galatea app and CandyJarTV app • Unlimited budget for self-development books • Charity donation of your choice at your one year anniversary • Free lunch in office everyday • Class Pass membership for US based employee and gym access for Berlin employees • Dog friendly offices

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