Senior Manager, Demand Generation – Field Marketing

🕒 Julho 23

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Inspectorio

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2015

📦 Logística

🏭 Manufatura

🍽️ Alimentos e Bebidas

💰 $50.000.000 Series B em 2022-01

Logistics • Manufacturing • Food & Beverage

A Inspectorio é uma empresa que oferece uma plataforma de gestão da cadeia de suprimentos com IA. Sua plataforma foca em gestão de riscos de qualidade, sourcing responsável e compliance, rastreabilidade e transparência, gestão da produção e gestão da rede da cadeia de suprimentos. A tecnologia da Inspectorio permite que marcas e varejistas digitalizem e otimizem suas operações de supply chain, oferecendo insights e analytics para melhorar a performance e alcançar metas de sustentabilidade e compliance. A Inspectorio atende setores como vestuário, calçados, alimentos e bebidas, e casa e móveis. Ela oferece soluções para marcas, varejistas, fornecedores e fábricas, ajudando-os a criar cadeias de suprimentos transparentes e eficientes.

Descrição

• Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue. • Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach. • Design bold, creative campaigns and content that cut through market noise. • Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post-event pipeline follow-through. • Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows. • Embed AI tools systematically to automate repetitive tasks, generate high-converting copy and creative, analyze data, and personalize outreach at scale. • Continuously evaluate new AI-driven marketing technology to keep our demand gen engine ahead of the market. • Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business. • Set marketing strategy that ladders up to company-wide revenue goals, and partner closely with Sales, Product, and executive leadership.

🎯 Requisitos

• 5+ years in B2B SaaS marketing, with direct ownership of demand generation and field marketing programs. • Proven ability to turn field marketing and events into measurable, attributable pipeline, with fluency in metrics like cost per opportunity and pipeline contribution. • Solid experience across digital demand gen channels (email, paid search/social, webinars) as a complement to field marketing. • Hands-on use of AI tools in daily marketing work, including automation, content generation, personalization, and data analysis. • A highly creative mindset paired with strong analytical rigor, able to show campaigns that were both bold and measurably effective. • Strong cross-functional collaboration skills, particularly with Sales and executive leadership. • Based in Americas and has the willingness and ability to travel to the USA for events (approximately 20-25%).

🏖️ Benefícios

• Unlimited Annual Leave : We prioritize your well-being and trust you to manage your time. • Flexible Working: Whether from home, a coffee shop, or our global hubs, work where you're most comfortable. • Project Ownership : You get to lead the initiatives you're passionate about, professionally or socially. • Grow with us: We're invested in your personal and professional development. • Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation. • Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself. • Celebrate together: Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.