Field Marketing Specialist

🕒 Setembro 8

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🎯 Marketing

🚫👨‍🎓 Sem graduação necessária

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Inspire

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2018

🍽️ Alimentos e Bebidas

🏨 Hospitalidade

📱 Mídia

Food & Beverage • Hospitality • Media

A Inspire é uma empresa que opera sob a marca Inspire Brands, Inc. , que possui e administra várias marcas populares de restaurantes, incluindo Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's e SONIC. A Inspire foca em contar histórias e trazer atualizações sobre suas marcas franqueadas, engajando a comunidade com iniciativas como apoio à educação e promoção de impactos positivos. A empresa ajuda na criação e compartilhamento de experiências através de sua ampla gama de ofertas de restaurantes, promoções e eventos focados na comunidade.

Descrição

• Partner with Buffalo Wild Wings franchisees to support local marketing programs that drive incremental transactions and guest engagement • Serve as a primary connection point between franchise operators and the Buffalo Wild Wings marketing organization • Provide consultative support across local marketing initiatives, new restaurant openings, remodels, marketing technology platforms, and local marketing tactics • Build and maintain relationships with franchisees, field teams, agency partners, vendors, and support center stakeholders • Support local marketing programs, promotions, partnerships, sponsorships, and community engagement initiatives • Provide reporting, insights, and administrative support to inform local marketing decisions and business performance • Develop franchise communications, presentations, training materials, templates, and marketing resources • Support HubKonnect onboarding, training, troubleshooting, and utilization of local marketing tools and resources • Support local marketing spend tracking, audit administration, and compliance-related processes • Assist franchisees with new restaurant opening and remodel marketing planning, execution, communications, and post-opening support • Coordinate local creative requests and facilitate asset development through approved internal and agency partners • Support local SEO, business listings management, online presence updates, map listings, business hours maintenance, and review-related inquiries • Collaborate with cross-functional teams across the brand to support marketing programs, activations, initiatives, and franchise needs • Support local social media, influencer marketing, public relations, sponsorships, and community engagement efforts • Coordinate franchise requests related to local media, sponsorship, and community marketing opportunities • Support Franchise Marketing Managers with focus markets, market-specific initiatives, sponsorship activations, and franchise consultation needs • Coordinate franchise marketing meetings, communications, stakeholder distribution lists, and marketing records • Support loyalty program inquiries, marketing variance requests, and franchise marketing documentation • Serve as a primary point of contact for franchise marketing inquiries and coordinate support with appropriate internal teams • Participate in regional meetings, franchise conferences, and market visits as needed • Make recommendations regarding local marketing programs, tactics, and resource utilization within established brand standards and approved guidelines

🎯 Requisitos

• 4 yr degree in Marketing, Communications, Business, or a related field preferred, or equivalent work experience • 2+ years of experience in field marketing, franchise marketing, local marketing, or a related discipline • Experience supporting multi-unit, franchise, or distributed business models preferred • Experience supporting local marketing programs within a franchise organization preferred • Strong written, verbal, presentation, and interpersonal communication skills • Ability to build effective relationships with franchisees, agency partners, and cross-functional stakeholders • Strong organizational and project coordination skills; ability to manage multiple priorities simultaneously • Detail-oriented with strong problem-solving, analytical, and follow-through capabilities • Ability to work independently and collaboratively in a fast-paced environment • Ability to interpret marketing results and identify actionable insights • Proficiency in Microsoft Office and marketing technology platforms • Customer-service-oriented mindset with a professional and proactive approach to franchise support • Ability to work remotely with minimal supervision • Ability to travel domestically up to 20% as business needs require • Experience supporting local marketing programs within a franchise, restaurant, retail, hospitality, or consumer-facing brand environment preferred • Familiarity with local SEO, business listings management, loyalty marketing, CRM platforms, digital media, and marketing technology tools preferred

🏖️ Benefícios

• Ability to work remotely with minimal supervision • Participation in regional meetings, franchise conferences, and market visits as needed