Senior Integrated Marketing Manager, Life Sciences

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🕒 Julho 28

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Interra Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

☁️ SaaS

🔌 API

Healthcare • SaaS • API

A Interra Health é uma empresa de tecnologia em saúde formada pela fusão da DoseSpot, Arrive Health e pVerify. Ela oferece soluções integradas e orientadas para desenvolvedores que conectam benefícios médicos e farmacêuticos com a realização de prescrições, permitindo decisões transparentes e informadas no ponto de atendimento. Seu conjunto de produtos inclui DoseSpot (prescrição eletrônica e engajamento do paciente), Arrive Health (cobertura em tempo real, preços e insights de acessibilidade) e pVerify (verificação de elegibilidade e benefícios de seguros). A Interra Health tem como objetivo fornecer insights em tempo real sobre cobertura, custo e acesso para prestadores de serviços e informações claras sobre cobertura, acessibilidade e disponibilidade para pacientes, além de apoiar PBMs, pagadores, parceiros de ciências da vida e plataformas de tecnologia em saúde com APIs e infraestrutura para desenvolvedores.

Descrição

• Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads • Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets • Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing • Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion • Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization • Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders • Own marketing for industry conferences, partner events, and webinars end-to-end -pre-event, on-site, and post-event - to maximize lead capture and pipeline impact • Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output • Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle

🎯 Requisitos

• Bachelor’s degree and 8+ years in B2B marketing, including demand generation and integrated campaign ownership (equivalent experience considered) • Demonstrated ownership of multi-channel demand-gen programs with measurable pipeline impact • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce • Strong content and messaging skills, with fluency in funnel metrics - MQLs, pipeline, and ROI • Proven cross-functional collaboration with Sales and Product • Healthcare, pharma, life sciences, or other regulated-industry marketing experience • Comfort operating in a fast-paced, post-merger environment where systems, priorities, and structures are still evolving.

🏖️ Benefícios

• Offers Bonus