Senior Director, Product & Experience Marketing

🕒 Julho 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $229.500 - $297.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Thumbtack

Thumbtack

1001 - 5000 funcionários

🏪 Marketplace

☁️ SaaS

💰 $75.000.000 Debt Financing - Thumbtack em 2024-07

Marketplace • SaaS

O Thumbtack é um marketplace online que conecta proprietários de imóveis a profissionais de serviços locais para manutenção, reparos, reformas e outros projetos residenciais. A plataforma permite que clientes descrevam projetos com suas próprias palavras, explorem profissionais locais de diversas áreas (por exemplo, faxineiros, marceneiros, encanadores, eletricistas, pintores, HVAC, empreiteiros, paisagistas), vejam avaliações e estimativas de custo, enviem mensagens para os profissionais sem compartilhar detalhes de contato até a troca de mensagens, além de oferecer uma garantia de até $2,500 caso um trabalho não seja realizado conforme acordado. O Thumbtack fornece aplicativos voltados para consumidores e uma experiência separada focada nos profissionais, com recursos, comunidade e ferramentas para gerenciar leads e avaliações. Abrange todos os condados dos EUA e enfatiza guias de projetos, guias de custos e planos de manutenção residencial.

Descrição

• Serve as the voice of the homeowner and the professional inside Thumbtack. • Partner with product and senior leadership to shape product vision and strategy. • Lead Product Marketing to define positioning and product narrative ahead of the roadmap. • Set the strategic direction for Experience Marketing, connecting Lifecycle, Landing Page optimization and Content Marketing. • Partner directly with the CPO, CCO, and Growth leadership on roadmap priorities, go-to-market strategy, and commercial alignment. • Represent your team's strategy and results clearly to senior leadership. • Develop your team, create clear accountability, and foster an environment for strong marketers.

🎯 Requisitos

• 10+ years of experience in product marketing, lifecycle marketing, or both. • Significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company. • A track record of working closely with product teams. • Demonstrated ability to build positioning and messaging frameworks across multiple audiences and a complex product portfolio. • Preferred experience in a two-sided marketplace. • A clear point of view on how segmentation, personalization, and behavioral data should shape user communication. • Strong cross-functional instincts and trust with product, engineering, and commercial teams. • A commitment to developing your team and building clear accountability structures.

🏖️ Benefícios

• Thumbtack embraces diversity. • We are proud to be an equal opportunity workplace. • We do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. • Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.

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