Senior Account Based Marketing Manager

🕒 Julho 28

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Superhuman

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

☁️ SaaS

⚡ Produtividade

🤖 Inteligência Artificial

SaaS • Productivity • Artificial Intelligence

A Superhuman é uma empresa de software de produtividade que oferece um conjunto de ferramentas — Mail, Docs, Go (um assistente de IA), Calendars e Bancos de Dados — projetadas para tornar o e-mail e o trabalho entre aplicativos mais rápidos e eficientes. Seu principal produto, o Superhuman Mail, promove gerenciamento de caixa de entrada mais rápido, acompanhamento oportuno e economiza tempo dos usuários; a plataforma integra recursos de IA (incluindo assistência de escrita via Grammarly e agentes de IA como o Go) e se conecta a muitos aplicativos de terceiros (Gmail, Drive, Jira, Claude, ChatGPT, Cursor). A Superhuman tem como alvo equipes e empresas com documentos colaborativos, gerenciamento de conhecimento, fluxos de trabalho e IA proativa que agenda reuniões e auxilia entre aplicativos. A empresa se direciona a equipes (marketing, TI, educação, empresas) e enfatiza a colaboração nativa em IA, integrações e aumentos de produtividade.

Descrição

• Own end-to-end strategy and execution of personalized programs for Superhuman’s most strategic named accounts (typically top 15-30 accounts) • Partner with assigned AEs to develop bespoke account plans: research account priorities, map stakeholders, identify whitespace, and design tailored engagement plays • Create hyper-personalized content and experiences — including custom landing pages, executive briefings, bespoke direct mail, and tailored event invitations. • Orchestrate multi-channel touchpoints (email, LinkedIn, paid, events, gifting, executive outreach) in close coordination with the Sales team • Track engagement signals at the account level and activate Sales at the right moments to advance pipeline • Design and run cluster-based programs targeting cohorts of 10–100 accounts grouped by vertical, company size, use case, or buying stage • Build repeatable playbooks that can be scaled across segments, including messaging frameworks, content maps, and channel sequences • Collaborate with content and design to develop segment-specific assets (industry landing pages, vertical-specific case studies, tailored nurture sequences) • Partner with SDRs and AEs to sequence outbound and inbound touchpoints for maximum account penetration • Define and maintain the target account list in partnership with Sales leadership and RevOps, using firmographic, technographic, and intent data • Build and maintain account segmentation models (Tier 1 / Tier 2 / Tier 3) to prioritize resource allocation • Develop the ABX program roadmap aligned to quarterly pipeline targets and sales priorities • Contribute to the ABX budget allocation process, ensuring investment is focused on accounts with highest propensity to buy and expand • Own ABX program measurement: define KPIs, build dashboards, and report on account engagement, pipeline influence, and revenue impact • Conduct regular account-level reviews with Sales to assess program effectiveness and iterate • Maintain a test-and-learn culture — run experiments, document findings, and continuously optimize plays • Act as the connective tissue between Marketing and Sales, ensuring tight alignment on account priorities, messaging, and timing • Work with RevOps to ensure ABX data flows correctly through the tech stack (CRM, MAP, intent platforms, ABM tools) • Collaborate with Field Marketing on account-specific event strategies and executive programs • Partner with Product Marketing to ensure ABX messaging reflects current positioning and competitive differentiation

🎯 Requisitos

• 6-9 years of B2B marketing experience, with at least 4–5 years focused specifically on account-based marketing or ABX. • Demonstrated experience owning 1:1 and 1:few ABX programs at a SaaS company, ideally in a high-growth or enterprise sales environment • Proven track record of influencing pipeline and revenue through ABX programs — you can point to specific accounts won or accelerated as a result of your programs • Experience working closely with enterprise sales teams; you are fluent in sales language and understand how deals move • Familiarity with the ABM tech stack: tools such as 6sense, Demandbase, Terminus, Salesforce, HubSpot or Marketo, Outreach or Salesloft, and intent data platforms. • Experience with website personalization platforms (e.g., Mutiny, Folloze, or similar) for building account-specific landing pages and web experiences • Experience building ABX programs from the ground up (not just inheriting an existing motion)

🏖️ Benefícios

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) • Disability and life insurance options • 401(k) and RRSP matching • Paid parental leave • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more) • Annual professional development budget and opportunities