Local Marketing Manager

🕒 Julho 27

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Location3

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1999

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

A Location3 é uma agência de marketing digital especializada em soluções estratégicas para marcas de franquias e multiunidades. Eles oferecem uma abordagem orientada por dados para marketing, aproveitando sua plataforma proprietária de marketing local e gerenciamento de dados para impulsionar a transformação digital de seus clientes. Desde 1999, a Location3 tem se concentrado em ajudar essas marcas a otimizarem suas estratégias de marketing em diversos canais, garantindo o engajamento eficaz com seus públicos-alvo e promovendo a lealdade do cliente. Eles oferecem serviços como estratégia de marketing, ciência de dados e análise, mídia programática, SEO, marketing de conteúdo, gerenciamento de listagens locais, pesquisa paga, mídias sociais pagas e marketing local.

Descrição

• Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees • Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action • Carry the highest call volume for assigned accounts until capacity is reached • Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities • Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside • Translate performance insights into clear action plans aligned to enterprise and brand goals • Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT • Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level • Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance • Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities • Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution • Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support • Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate • Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals • Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability • Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards

🎯 Requisitos

• 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing • Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations • Experience coaching franchisees or small business owners through performance improvement and change • Strong working knowledge of local paid media and organic marketing performance • Ability to influence without authority and guide franchise owners toward best practices • Confidence leading frequent performance and coaching conversations with professionalism and clarity • Strong judgment around prioritization, escalation, and capacity management • Excellent communication and documentation skills in a fast-paced, metrics-driven environment • High level of ownership, accountability, and service orientation

🏖️ Benefícios

• Competitive benefits including medical, dental, vision • Matching 401(k) • Wellbeing stipends • Remote work support