ABM & Field Marketing Manager

🕒 Julho 27

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $106.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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ChargePoint

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📦 Logística

🚘 Automotivo

💰 $300.000.000 Post-IPO Debt em 2022-04

Consulting • Logistics • Automotive

A ChargePoint é uma fornecedora líder no setor de carregamento de veículos elétricos (EV), oferecendo uma rede abrangente de soluções de carregamento na América do Norte e Europa. Com foco na sustentabilidade, a ChargePoint fornece soluções de carregamento inteligente para empresas, frotas e áreas residenciais. Oferece uma plataforma unificada para gerenciamento de operações de carregamento, aprimorando a experiência do motorista com seu aplicativo móvel altamente avaliado e fornecendo serviços de suporte robustos. A ChargePoint se estabeleceu como uma parceira confiável para muitas empresas da Fortune 500, oferecendo uma variedade de hardware de carregamento, financiamento flexível e ferramentas de gestão para garantir operações eficientes e custos reduzidos. A missão da empresa é simplificar a transição para a mobilidade elétrica para organizações e motoristas, contribuindo para um futuro sustentável.

Descrição

• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts. • Own campaign strategy, messaging, content, tactics, timelines, and execution plans. • Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities. • Share accountability for pipeline generation and opportunity acceleration with sales teams. • Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions. • Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey. • Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs. • Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities. • Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance. • Monitor market trends, customer needs, competitive dynamics, and ABM best practices. • Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams.

🎯 Requisitos

• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing. • Proven experience building ABM programs for enterprise or strategic accounts. • Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences. • Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development. • Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions. • Strong writing, communication, collaboration, and project management skills. • Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs. • Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment. • Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.