Director, NA Field Marketing

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🕒 Julho 27

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SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2025

🔒 Cibersegurança

🤖 Inteligência Artificial

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

A Neo é uma empresa de segurança nativa em IA que constrói uma camada de controle para a "empresa agêntica". A plataforma da Neo descobre e inventaria softwares agênticos (agentes, modelos, extensões, servidores MCP) em vários endpoints, avalia configurações e riscos por meio de uma base de conhecimento continuamente atualizada (Neoverse), e aplica políticas granulares e em tempo real no endpoint (permitir/segurar/bloquear) usando um LLM integrado. O produto enfatiza a visibilidade, a atribuição de ações humanas e não-humanas, a privacidade nos dispositivos, a implantação leve (sem módulos de kernel ou hooks de SO) e a prontidão para equipes de SecOps evitarem ameaças agênticas em aplicativos, identidades e sistemas.

Descrição

• Own the field marketing strategy and calendar across regions, including third-party conferences (e.g., RSA, Black Hat, Gartner Security & Risk Management Summit), industry roundtables, executive dinners, regional meetups, and Neo Security's flagship user/customer event. • Build and manage the field marketing budget, allocating spend across sponsorships, owned events, and travel to maximize pipeline contribution and ROI. • Partner with Sales and SDR leadership to align event and field programs with territory plans, target account lists, and pipeline goals. • Design and execute account-based marketing (ABM) programs and integrated regional campaigns in partnership with Demand Generation and Product Marketing. • Manage vendor and sponsorship relationships, negotiating contracts and evaluating conference ROI to inform future investment. • Lead event logistics end-to-end: venue selection, booth/space design, staffing, swag and collateral, speaker sessions, and on-site execution. • Define and report on field marketing KPIs (pipeline sourced/influenced, cost per meeting, cost per opportunity, event attendance and conversion) and present results to marketing and sales leadership. • Build and manage a team of field marketers and/or event coordinators as the program scales, including contractors and agencies for peak event seasons. • Represent the marketing function at key industry events, occasionally including public-facing or spokesperson duties. • Stay current on the cybersecurity conference and analyst landscape to identify new, high-value opportunities for visibility.

🎯 Requisitos

• 8+ years in field marketing, event marketing, or demand generation, with at least 3 years in a leadership or head-of-function role. • Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space. • Proven track record designing field programs that generate measurable pipeline, with fluency in pipeline attribution and marketing ROI reporting. • Hands-on experience managing large-scale industry conferences and sponsorships (booth strategy, speaking slots, executive briefings). • Strong budget management skills, including vendor negotiation and cost/ROI tracking across a multi-hundred-thousand-dollar annual events budget. • Experience partnering closely with Sales leadership and working from a shared pipeline/revenue targets model. • Proficiency with marketing and sales tools such as Salesforce, a marketing automation platform (e.g., HubSpot, Marketo), and event management/registration tools. • Excellent project management skills and the ability to run multiple concurrent events and workstreams without dropping details. • Willingness to travel domestically up to 30-40%, including some evenings/weekends around major industry events. • Based in the United States, able to work across U.S. time zones.

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development