Director of Lifecycle Marketing

🕒 Julho 27

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Halo Collar

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

🔧 Hardware

🛍️ Comércio Eletrônico

👥 B2C

💰 Debt financing em 2023-12

Hardware • eCommerce • B2C

A Halo Collar é uma empresa voltada para o consumidor que fabrica coleiras inteligentes para cães e produtos relacionados (por exemplo, Halo Collar 5, beacons e acessórios) vendidos por meio de sua loja online. O site destaca SKUs de produtos e promoções (edição limitada na cor Ranger, descontos como $75 de desconto e garantia de satisfação de 90 dias), indicando um modelo de e-commerce direto ao consumidor focado em produtos de hardware para proprietários de animais de estimação.

Descrição

• Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey • Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue) • Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed • Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning • Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns • Analyze performance metrics to continuously improve strategy and results, reporting regularly on campaign performance with actionable insights for executive stakeholders • Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge • Partner with Data, Product, Creative, Customer Success, and Operations teams to ensure lifecycle programs are aligned, seamless, and customer-centric • Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets

🎯 Requisitos

• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience) • 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns • Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices • Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into clear, actionable strategies • Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams • Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels • Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution

🏖️ Benefícios

• Medical, Dental, and Vision plans • Company-paid Long-Term Disability • 401(k) with Company Match • Paid Time Off • Free Halo gear + Product Testing Opportunities • Work remotely from anywhere in the U.S. • Be part of a mission-driven, dog-loving team