VP, Marketing

🕒 Julho 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $200.000 - $225.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Pavilion

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2016

💼 Consultoria

📣 Marketing

📚 Educação

💰 Venture Round em 2021-06

Consulting • Marketing • Education

A Pavilion é a principal comunidade privada do mundo para líderes de Go-To-Market (GTM), oferecendo um espaço confiável para profissionais de vendas, marketing, sucesso do cliente e operações de receita se conectarem, aprenderem e crescerem. A comunidade fornece acesso a educação de classe mundial, insights práticos e conexões significativas, permitindo que os membros naveguem com sucesso em suas carreiras. Com mais de 10. 000 membros globais e uma infinidade de recursos, como eventos locais, cúpulas globais e cursos educacionais especializados, a Pavilion apoia profissionais em todas as etapas de suas carreiras, promovendo crescimento e engajamento comunitário.

Descrição

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies. • Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it. • Maintain ROI discipline and brand alignment across acquisition programs. • Test and evaluate new channels to reach GTM professionals globally. • Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring. • Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.). • Stay ahead of emerging AI technologies and embed them into team workflows. • Create programs that drive activation, engagement, and renewal. • Partner with Sales & Success on onboarding, nurture, and milestone communications. • Develop referral and win-back campaigns that turn satisfied members into advocates. • Lead Pavilion's brand presence across web, social, events, and content. • Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value. • Collaborate with Education and Community teams to highlight member success and insights. • Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth. • Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal. • Partner with leadership to evolve brand architecture and positioning. • Define and measure success across acquisition, retention, and member satisfaction. • Lead a small, high-performing team (3–4 people). • Foster collaboration, accountability, and creative excellence. • Establish key marketing KPIs, dashboards, and optimization frameworks.

🎯 Requisitos

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models. • Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies. • Proven success in integrated brand and lifecycle marketing. • Experience managing agencies or contractors for acquisition programs. • Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact. • Strong content and communications background; comfort with analytics and budgets. • Excellent collaboration and communication skills. • Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.

🏖️ Benefícios

• Competitive salary + performance bonus tied to acquisition, retention, and engagement • Stock options in a profitable, mission-driven company • Comprehensive health benefits and professional development budget • Flexible, remote-friendly work environment • Access to Pavilion membership and education