Director – Commercial Marketing

🕒 Julho 27

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EIDA Solutions

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2010

🏗️ Construção

☁️ SaaS

🏢 Corporativo

Construction • SaaS • Enterprise

A EIDA Solutions é uma fornecedora de software para gerenciamento e comissionamento em construção. A EIDA digitaliza, conecta e otimiza todos os aspectos de grandes e complexos projetos de construção — gerenciando todo o ciclo de vida do projeto desde a pré-construção e design até o controle de documentos de construção, documentação de fornecedores, EHS, QA, fabricação off-site, comissionamento (Cx/C&Q), inicialização de sistemas e entrega final. A plataforma é oferecida como uma solução personalizada e prática e é utilizada em construções de alto valor nos setores de ciências da vida, semicondutores e data centers (exemplos incluem projetos de centenas de milhões a bilhões de euros para clientes de biofarmacêuticas, semicondutores e data centers).

Descrição

• Lead the execution and evolution of EIDA’s commercial go-to-market strategy. • Partner closely with sales, product management, customer success, and leadership teams to align marketing initiatives with business growth objectives. • Build and manage the commercial marketing roadmap, focused on pipeline generation, product adoption, customer engagement, and market expansion. • Translate company goals into actionable, measurable marketing plans with clear performance metrics. • Collaborate with external partners and agencies to execute campaigns, creative initiatives, and digital programs effectively. • Drive alignment between brand, product marketing, demand generation, and sales enablement efforts. • Deliver EIDA’s product positioning, value proposition, and messaging architecture across all customer segments. • Develop differentiated, customer-centric messaging that clearly communicates business value and outcomes. • Build and manage full-funnel messaging strategies tailored to different personas, industries, buying stages, and customer lifecycle moments. • Lead product launch planning and execution, including launch strategy, campaign coordination, internal enablement, customer communications, and post-launch performance analysis. • Ensure messaging consistency across website, campaigns, content, sales materials, events, and customer communications. • Lead and execute the content strategy across brand awareness, demand generation, customer education, and sales enablement. • Develop high-impact, multi-format content that drives engagement, lead generation, and brand authority. • Manage multi-channel content distribution across digital, social, email, partner, paid, and event channels. • Collaborate with customers, subject matter experts, and cross-functional teams to create compelling stories and sales assets. • Continuously optimise messaging and content performance through data-driven insights and analytics. • Lead the evolution of the company website, optimising UX, messaging, SEO, and conversion performance to drive demand generation and product education. • Develop and execute integrated digital marketing campaigns across paid, organic, social, email, and partner channels. • Own and manage the marketing budget, ensuring strong ROI across all programs and initiatives. • Define KPIs and reporting frameworks to measure campaign effectiveness, funnel performance, and marketing contribution to revenue.

🎯 Requisitos

• 6-10+ years’ strategic B2B marketing experience, ideally within SaaS, software, or technology-led environments. • Proven track record in commercial marketing, product marketing, demand generation, and full-funnel growth strategies. • Experience leading product launches and cross-functional go-to-market initiatives. • Exceptional content strategist and communicator, able to translate complex technology into compelling messaging. • Strong expertise across content marketing, SEO, digital campaigns, lifecycle marketing, and lead nurturing. • Demonstrated ability to align sales, product, customer success, and leadership teams around growth objectives. • Data-driven, commercially focused, and experienced in optimising performance, budgets, and marketing ROI. • Hands-on, adaptable, and results-oriented with the ability to thrive in a fast-paced scale-up environment.

🏖️ Benefícios

• Competitive salary • Remote working model • Structured support for professional development and continued learning • The opportunity to be part of a scaling, internationally diverse team working on genuinely complex and high-profile projects.