Performance Marketing Manager

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 22%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Invest with Roots

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2021

🏠 Imobiliário

💸 Finanças

🌍 Impacto Social

💰 $2.000.000 Pre Seed Round em 2021-01

Real Estate • Finance • Social Impact

Invest with Roots é uma plataforma única de investimento imobiliário que capacita tanto investidores quanto inquilinos na criação de riqueza. Ao adotar um modelo de ganho mútuo, permite que indivíduos invistam em propriedades residenciais a partir de apenas R$100, oferecendo aos inquilinos a oportunidade de construir patrimônio e participar do crescimento da comunidade. A empresa tem como objetivo reduzir a desigualdade de riqueza por meio de investimentos imobiliários conscientes, melhorando o bem-estar da comunidade e a alfabetização financeira entre os inquilinos, promovendo, assim, a inclusão financeira.

Descrição

• Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and other mobile app acquisition campaigns, including budgets, bids, audiences, structure, and pacing • Grow top-of-funnel acquisition while managing cost per conversion, ROAS, and other key efficiency targets • Partner with Creative to build a consistent testing pipeline, launching new concepts weekly and turning winning ideas into iterations • Own paid media measurement, including conversion actions, attribution settings, bidding signals, pixels, and server-side tracking • Partner with Engineering to instrument and QA events across platforms, including CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM, and offline/server-side conversions • Design and evaluate experiments across creative, landing pages, onboarding, and acquisition strategy with clear hypotheses and reliable measurement • Reconcile platform reporting against internal data and turn performance insights into clear recommendations • Use AI tools to accelerate analysis, creative ideation, account QA, reporting, and other performance marketing workflows • Partner across Lifecycle, Product, and Brand to ensure paid traffic converts and retains beyond the initial acquisition

🎯 Requisitos

• 5+ years of hands-on performance marketing experience, including meaningful experience directly managing paid media budgets in-platform • Strong command of Google Ads and Meta Ads • Experience with Bing/Microsoft Ads and mobile app user acquisition • Proven experience acquiring users for a consumer mobile app, including app install and post-install optimization • Deep understanding of conversion tracking, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust, or Branch • Highly analytical and comfortable working in Excel/Google Sheets, BI tools, and large performance datasets • Comfortable partnering with engineers on event instrumentation, implementation QA, and troubleshooting measurement discrepancies • Strong understanding of experimentation and incrementality, including when and how to use holdouts and platform lift tools • Strong creative instincts and experience partnering with designers, editors, and creators to develop performance-driven advertising • Fluency using AI tools to improve the speed and quality of analysis, media buying, and creative workflows • Exceptional attention to detail and a strong sense of ownership • Bonus: Experience in fintech, investing, real estate, or another regulated consumer category • Bonus: Experience scaling a consumer mobile app from early traction to meaningful volume • Bonus: Experience with TikTok, Reddit, YouTube, connected TV, podcasts, influencer-driven paid media, or other emerging channels • Bonus: Experience using scripts, APIs, Python, or other automation tools to reduce manual account work