Director of Growth Marketing

Vaga não está no LinkedIn

🕒 Julho 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $175.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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JBS Dev | Strategic Technology Experts

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1999

💼 Consultoria

🏥 Saúde

✈️ Turismo

Consulting • Healthcare • Travel

JBS Dev | Strategic Technology Experts é uma consultoria de tecnologia que projeta e desenvolve soluções de software empresariais personalizadas, com especialização em tecnologia empresarial, dados & inteligência de negócios, machine learning e IA generativa, aplicativos móveis, nuvem e aplicações personalizadas. Eles trabalham com clientes desde startups de rápido crescimento até empresas da Fortune 500 em setores como saúde, finanças, varejo, restaurantes de serviço rápido, viagens & hospitalidade e educação, oferecendo planejamento estratégico de tecnologia, desenvolvimento e entrega para transformar ideias em resultados de produção.

Descrição

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. • Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. • Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. • Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. • Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. • Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. • Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. • Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. • Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. • Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

🎯 Requisitos

• 7+ years of experience in B2B growth marketing, demand generation, or digital acquisition. • Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function. • Experience owning paid media budgets and optimizing campaigns based on business outcomes. • Proven ability to generate qualified sales pipeline through digital marketing initiatives. • Experience building and optimizing complete marketing funnels, from acquisition through conversion. • Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth. • Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI. • Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors. • Strong understanding of marketing automation platforms, CRM systems, and analytics tools. • Excellent communication and cross-functional collaboration skills. • Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.

🏖️ Benefícios

• Competitive Base Salary • Generous PTO policy - Take the time you need to rest, recharge, or travel the world • 401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4% • Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered. • Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at