Senior Digital Analyst

Vaga não está no LinkedIn

🕒 Julho 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $62.579 - $84.480 / ano

⏰ Tempo Integral

🟠 Sênior

🧐 Analista

👻 Score fantasma 31%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Workforce and Community Education

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1971

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Workforce and Community Education é uma divisão que oferece uma ampla gama de programas de graduação e certificação, incluindo em áreas como ensino, negócios, saúde, ciências sociais, engenharia e artes. A divisão foca em treinamento e educação, oferecendo oportunidades de desenvolvimento pessoal e profissional por meio de cursos online e presenciais. Os programas atendem a uma população diversificada, incluindo veteranos militares e suas famílias, com o objetivo de aprimorar habilidades e oportunidades de carreira em várias áreas.

Descrição

• Responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. • Ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance. • Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes. • Own end-to-end analysis across websites, digital products, campaigns, and user journeys. • Analyze user behavior, engagement, and drop-offs across all pages and experiences. • Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes. • Connect campaign performance with on-site behavior and downstream results. • Provide insights to improve usability, conversion, and overall journey effectiveness. • Partner with Analytics on the UX implementation for UX funnels and products on the website and prospect products. • Define UX event tracking, conversion tracking, across all prospect digital properties. • Implement UX Discovery, Engagement and Conversion KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns.

🎯 Requisitos

• Bachelor’s degree in computer science, design, human-computer interaction, or a related field. • 5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance • Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting • Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points • Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties • Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys • Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/lead outcomes • Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI) • Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment • Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance • Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making • Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations • Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems • Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints • Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority.

🏖️ Benefícios

• comprehensive well-being benefits for you and your family