Senior Manager, Experimentation Optimization

Vaga não está no LinkedIn

🕒 Agosto 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $78.496 - $105.974 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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Workforce and Community Education

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1971

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Workforce and Community Education é uma divisão que oferece uma ampla gama de programas de graduação e certificação, incluindo em áreas como ensino, negócios, saúde, ciências sociais, engenharia e artes. A divisão foca em treinamento e educação, oferecendo oportunidades de desenvolvimento pessoal e profissional por meio de cursos online e presenciais. Os programas atendem a uma população diversificada, incluindo veteranos militares e suas famílias, com o objetivo de aprimorar habilidades e oportunidades de carreira em várias áreas.

Descrição

• Own the CRO and experimentation roadmap for National University’s website and digital experiences. • Define, execute, and continuously optimize data-driven testing and optimization strategies. • Establish testing SLAs, QA standards, governance, and deployment practices. • Maintain a repository of hypotheses, test results, learnings, optimization opportunities, and best practices. • Own the complete experimentation lifecycle from opportunity identification through production rollout. • Design and run A/B, multivariate, and multi-page experiments. • Optimize information architecture, content presentation, navigation, page experience, and calls-to-action. • Analyze the end-to-end prospective student journey to identify friction, abandonment, and conversion opportunities. • Champion continuous optimization of program discovery across web properties. • Develop and optimize personalized website experiences based on audience needs, behavioral insights, and lifecycle stage. • Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams. • Identify opportunities to apply AI-assisted optimization, predictive insights, and behavioral decisioning. • Own measurement best practices, quarterly meta-analysis, CRO Playbook, dashboards, and KPI framework. • Define, monitor, and communicate CRO, experimentation, personalization, and business-impact KPIs. • Establish weekly, monthly, and quarterly reporting for senior leadership. • Build executive dashboards and communicate results and recommendations to the Chief Marketing Officer and senior stakeholders. • Evaluate emerging trends, technologies, platforms, and optimization capabilities. • Benchmark industry trends, competitor experiences, customer expectations, and evolving digital behaviors. • Perform other duties as assigned.

🎯 Requisitos

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field • 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce • 2+ years of experience in strategy, program ownership, or related manager responsibilities • Demonstrated ownership and administration of A/B testing and personalization platforms such as Adobe Target, VWO, or Optimizely • Experience designing and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based targeting • Proven experience developing and executing CRO and experimentation roadmaps, KPI frameworks, prioritization frameworks, and executive reporting • Experience managing vendors, agency partners, and external development resources • Track record of measurable improvements in conversion, lead generation, engagement, and business outcomes • Portfolio, case studies, or documented examples demonstrating measurable conversion improvements • Deep expertise in experimentation methodologies, hypothesis development, test design, statistical analysis, and results interpretation • Expertise with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory • Strong understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization • Ability to analyze complex datasets using SQL, dashboards, and analytics tools • Understanding of UX principles, customer journey mapping, accessibility (WCAG), responsive design, content strategy, and technical experimentation considerations • Experience evaluating emerging technologies, including AI-driven personalization, predictive modeling, and automated decisioning • Exceptional communication, storytelling, stakeholder management, and executive presentation skills • Ability to influence and align cross-functional teams without direct authority • Strategic ability to balance long-term vision, customer needs, operational realities, and measurable outcomes

🏖️ Benefícios

• Comprehensive well-being benefits for you and your family • Competitive pay and benefits packages • Development and advancement opportunities • Remote-first work perks • Up to 10% travel