Senior Manager, Digital Ads

🕒 Julho 11

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Justrite Safety Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1906

🏥 Saúde

🏗️ Construção

📦 Logística

Healthcare • Construction • Logistics

O Justrite Safety Group é um fabricante e fornecedor de equipamentos de segurança no trabalho e de manuseio de materiais perigosos. A empresa oferece latas e recipientes de segurança, armários para armazenamento de materiais inflamáveis e perigosos, chuveiros de segurança e estações lava-olhos, sistemas de contenção de vazamentos e contenção secundária, equipamentos de manuseio de cilindros de gás, soluções para reciclagem de latas de aerossol e acessórios relacionados. A Justrite vende por meio de distribuidores e uma plataforma de e-commerce, oferece orientação sobre conformidade, levantamento de segurança no local e soluções engenheiradas para instalações industriais, laboratoriais, de construção e comerciais, e enfatiza muitos produtos fabricados nos EUA.

Descrição

• Manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc • Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools • Oversee retail media network spend in key retailers including Amazon • Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline • Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes • Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs • Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting • Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders • Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies • Leverage AI to craft and optimize copy, content and iterative tests • Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings • Hands-on campaign setup and troubleshooting • Partner with analytics and Martech to implement effective tagging, tracking, and measurement • Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth • Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns

🎯 Requisitos

• 5-7+ years of experience in paid media/performance marketing • 3-5+ years of experience in ads and commercial analytics • Experience owning the paid media approach and execution for an ecommerce brand • Experience driving successful lead generation in a B2B environment • Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads

🏖️ Benefícios

• Comprehensive medical, dental, and vision coverage • Flexible hours and alternative work arrangements • 401K plan with company match • Company-paid short and long-term disability insurance • Generous paid time off • Personal days • Employee wellness program