Demand Generation Manager

🕒 Julho 11

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Spinnaker Support

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

📦 Logística

🏭 Manufatura

Consulting • Logistics • Manufacturing

A Spinnaker Support é um provedor líder de serviços de suporte terceirizados para software empresarial. A empresa se especializa em oferecer suporte personalizado, serviços gerenciados, consultoria e soluções de segurança para otimizar os ecossistemas de software empresarial. A Spinnaker Support empodera as organizações ao reduzir os custos de suporte em mais de 50% e aprimorar sua postura de segurança. A empresa dá suporte a uma ampla gama de softwares, incluindo produtos Oracle, SAP, Salesforce, Microsoft e JD Edwards, e oferece serviços como proteção proativa de segurança e ferramentas de IA para resolução rápida de problemas. Seu suporte abrangente permite que os clientes se libertem das restrições impostas pelos fornecedores de software, estendendo a vida de seus sistemas atuais enquanto possibilitam a transformação digital em seus próprios termos.

Descrição

• Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM • Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume • Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies • Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals • Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs • Maintain data hygiene and lead routing integrity across Pardot and Salesforce • Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting • Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI • Build dashboards that give marketing and sales leadership clear visibility into what's working • Use data to make proactive optimization decisions -- not just post-mortems • Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage • Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels • Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy

🎯 Requisitos

• 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services • Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot and expect a reasonable ramp • Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting • Proven track record of building programs that generate measurable pipeline, not just lead volume • Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders • Experience running ABM programs targeting enterprise accounts • Excellent cross-functional communication and project management skills.