Senior Director, Paid Media

🕒 Outubro 6

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Kaseya

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

💰 $2.000.000 Venture Round em 2020-07

Cybersecurity • SaaS • Enterprise

Kaseya é um fornecedor global de software de gestão de TI que oferece um conjunto abrangente de soluções projetadas para melhorar a eficiência e a segurança das operações de TI para provedores de serviços gerenciados (MSPs) e departamentos de TI. Com recursos que incluem gerenciamento de endpoints, cibersegurança, backup e recuperação, e gestão de conformidade, a Kaseya capacita as organizações a automatizar processos, reduzir custos e proteger dados críticos em um ambiente movido por tecnologia. A plataforma utiliza IA para simplificar a gestão de TI, permitindo que as equipes se concentrem em iniciativas estratégicas e melhorem a entrega de serviços.

Descrição

• Own global paid media strategy and budget across paid search, paid social, programmatic display, video, content syndication, review sites, and emerging channels • Build processes, playbooks, campaign workflows, QA standards, and reporting cadences for a scalable paid media function • Perform in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing • Set channel targets for pipeline, CAC, ROAS, and efficiency; forecast and allocate spend based on performance data • Build, lead, and develop paid media managers and channel specialists • Manage agency and vendor relationships, including performance accountability and contract negotiation • Own paid media measurement and attribution with marketing operations and analytics • Conduct incrementality testing, media mix modeling, and full-funnel reporting from impression to closed-won revenue • Partner with demand generation on integrated campaign strategy • Collaborate with product marketing and brand teams on creative, messaging, landing experiences, and testing • Optimize the paid funnel with web and conversion rate optimization teams • Pilot emerging paid channels and respond to platform, privacy, and signal-loss changes • Present performance, forecasts, and investment recommendations to executive leadership

🎯 Requisitos

• 10+ years of digital marketing experience with deep specialization in paid media • 5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets • Proven track record driving pipeline and revenue through paid channels in B2B software or technology • Fluency in CAC, ROAS, pipeline contribution, LTV, and payback metrics • Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs, and surrounding martech stack • Strong analytical and quantitative skills • Hands-on experience with attribution models, incrementality testing, and marketing analytics tools • Experience standing up or significantly rebuilding a paid media function, program, or process infrastructure • Senior-level hands-on experience building campaigns, analyzing data, and prototyping processes • Demonstrated success building and developing in-house teams and managing agency relationships • Executive communication skills for translating channel performance into business narratives for C-level audiences • Preferred: Experience in high-velocity, high-volume B2B demand generation environments • Preferred: Familiarity with IT management, security, or infrastructure software, or marketing to IT buyers • Preferred: Experience with media mix modeling and privacy-driven measurement changes • Preferred: Experience at a company scaled through acquisition • Preferred: Familiarity with ABM platforms and paid ABM execution, including 6sense, Demandbase, and RollWorks

🏖️ Benefícios

• Equal employment opportunity without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law