Senior Marketing Manager – Retail, Brand Campaigns

🕒 Maio 17

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kencko

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🧘 Bem-estar

Food and Beverage • Wellness • Sustainability

kencko é uma empresa que oferece uma variedade de produtos deliciosos e nutritivos de alimentos e bebidas feitos de 100% frutas e vegetais orgânicos. Sua linha de produtos inclui smoothies, smoothies proteicos, lattes gelados, aveias e snacks de frutas, todos projetados para fornecer opções convenientes e saudáveis para pessoas ocupadas. A Kencko se orgulha de usar produtos orgânicos reais, sem qualquer ingrediente artificial, açúcares refinados ou OGM. A empresa enfatiza a sustentabilidade por meio da liofilização de produtos para minimizar o desperdício de alimentos e oferece embalagens compostáveis​​ para uso doméstico. Kencko também oferece coaching nutricional gratuito para ajudar os clientes a desenvolverem hábitos saudáveis.

Descrição

• Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity • Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels • Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community • Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers • Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions • Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion • Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans • Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes) • Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices • Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI • Manage external agencies and partners across retail media, influencer, and creative execution • Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution

🎯 Requisitos

• 6–8+ years of marketing experience, with a strong focus on emerging or high-growth CPG brands • Proven track record of leading campaigns that drive measurable Brand, DTC and Retail impact (DTC traffic, social mentions, retail velocity) • Deep experience with retail media networks and platforms (e.g., Amazon Ads, Instacart Ads, Walmart Connect, Kroger Precision Marketing) • Strong background in shopper marketing and retail activation strategies • Experience managing influencer and content creator campaigns with clear business outcomes • Ability to operate both strategically and tactically in a fast-paced, high-growth environment • Excellent cross-functional leadership and stakeholder management skills • Strong analytical capabilities with experience translating data into actionable insights • Experience in natural, organic, or plant-based food and beverage categories • Familiarity with both natural and conventional grocery retail channels • Experience working within a DTC subscription sales environment • Experience working closely with sales teams managing key retail accounts • Existing relationships with retail media partners, agencies, or key platforms

🏖️ Benefícios

• Permanent Contract • Private health insurance, company pays 100% premium for employee • 25 days of paid time off per year • A casual, dynamic, ambitious, and fun work environment • Free nutrition consults • Steep discount on kencko products • Be part of a B-Corp team that is shaking-up the nutrition industry for the better