Marketing Manager

🕒 Maio 16

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Array Behavioral Care

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1999

🤝 B2B

👥 B2C

🧘 Bem-estar

B2B • B2C • Wellness

Array Behavioral Care é uma prática líder em psiquiatria e terapia virtual que fornece serviços integrados de saúde comportamental ao longo do contínuo de cuidados. A empresa oferece atendimento em saúde mental baseado em telemedicina para indivíduos e faz parceria com hospitais, clínicas, pagadores e sistemas de saúde para expandir o acesso, melhorar os resultados e reduzir custos. Acreditada pela The Joint Commission com mais de 25 anos de experiência, a Array oferece clínicos virtuais, serviços em casa e programas de parceria para organizações, aceitando planos de saúde.

Descrição

• Develop and refine Ideal Customer Profiles (ICPs) • Plan and execute integrated, multi-channel lead generation and demand programs • Support and execute account-based marketing (ABM) programs for priority segments and named accounts • Partner closely with sales to align marketing campaigns with outbound and account-based efforts • Own campaign strategy, planning, execution, and optimization • Create and manage campaign content • Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) • Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards • Support competitive displacement and growth initiatives • Plan and execute webinars, virtual events, field events, and third-party conferences • Monitor and analyze campaign performance across channels and funnel stages • Partner with marketing operations to implement, test, and optimize marketing automation workflows • Share campaign results, insights, and learnings with cross-functional stakeholders

🎯 Requisitos

• Bachelor's degree in marketing, communications, or a related field • 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles • Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs • Strong understanding of multi-channel campaign strategy and execution • Excellent writing skills with experience crafting content across multiple marketing channels • Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns • Strong project management skills • Data-driven mindset with experience analyzing campaign performance • Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams

🏖️ Benefícios

• Medical, dental, and vision insurance • Employer paid life & long-term disability insurance • Additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance • Flexible spending accounts (FSA) and health savings account (HSA) contributions • 15 days of accrued PTO annually • 8 paid holidays • 3 floating holidays • 401k