Marketing Manager – Retention

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🕒 Maio 15

🏈 Alabama, Arizona, +23 estados a mais – Remoto

🏈 Alabama – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Cable ONE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1986

📡 Telecomunicações

💰 Post-IPO Debt em 2020-05

Telecommunications

A Cable ONE é um provedor de serviços de internet (ISP) que oferece serviços de banda larga rápidos e confiáveis sob a marca Sparklight. Oferecendo Wifi para toda a casa e internet com tecnologia de fibra com velocidades de até 1 Gbps, eles atendem clientes residenciais e empresariais em todos os Estados Unidos. Seus investimentos em infraestrutura visam reduzir a diferença digital, implantando tecnologias avançadas como modems capazes de velocidades de 10 Gbps. A Cable ONE enfatiza a satisfação do cliente, fornecendo serviço e suporte confiáveis, tornando seu serviço ideal para necessidades de trabalho, jogos e streaming.

Descrição

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value • Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning • Translate campaign and customer performance data into actionable insights and recommendations • Partner cross-functionally to support retention initiatives aligned to customer and business needs • Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement • Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies • Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms • Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization • Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time • Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies • Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities • Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement • Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management • Experience managing complex, multi-market campaigns in a fast-paced environment • Hands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights • Experience developing and optimizing targeted marketing strategies focused on customer retention and engagement • Advanced proficiency in Excel and PowerPoint • Strong organizational skills and attention to detail • Excellent communication and cross-functional collaboration skills

🏖️ Benefícios

• Medical, dental, and vision plans – start when you start! • Life insurance (self, spouse, children) • Paid time off (vacation, holiday, and personal/sick days) • 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation) • Group Legal plan with Identity Theft Protection • Additional Perks Tuition reimbursement (up to $5,250 on 1st year) • Annual community support to various organizations across the U.S. • Associate recognition & awards programs • Advancement opportunities • Collaborative work environment • FREE Cable One services for associates who live in a serviceable area