Senior Manager – Provider Brand, Integrated Marketing

🕒 Maio 16

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BetterHelp

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2013

👥 B2C

⚕️ Seguro de Saúde

🧘 Bem-estar

B2C • Healthcare Insurance • Wellness

BetterHelp é o maior serviço de terapia online do mundo, oferecendo uma plataforma onde indivíduos podem se conectar com terapeutas licenciados por meio de sessões de texto, chat, áudio ou vídeo. O serviço permite que os usuários encontrem facilmente um terapeuta que atenda às suas necessidades e preferências específicas, tornando o apoio à saúde mental acessível de qualquer lugar e a qualquer momento. Com uma rede de mais de 30. 000 profissionais licenciados, a BetterHelp busca melhorar o bem-estar mental atendendo a uma variedade de questões, como depressão, ansiedade, relacionamentos e traumas, garantindo o mesmo nível de profissionalismo da terapia tradicional em consultório.

Descrição

• Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts • Establish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and markets • Serve as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmap • Own key provider growth outcomes, including acquisition, activation, engagement, and retention • Lead marketing strategy for high-priority initiatives, including insurance adoption on the provider side • Translate company and product priorities into integrated marketing plans that drive measurable business impact • Partner with Data Science to define success metrics, measurement frameworks, and performance targets • Act as the primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiatives • Influence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance data • Drive alignment across teams to ensure a cohesive and effective provider experience across all touchpoints • Develop and lead integrated marketing campaigns and programs that drive provider acquisition, engagement, and advocacy • Oversee key initiatives such as: Ambassador and advocacy programs, Events and conferences, Partnerships and community engagement, Owned content platforms • Ensure consistent, compelling storytelling across all channels and touchpoints • Define the global provider marketing strategy and guide localization for international markets • Develop scalable playbooks for entering and growing provider supply in new regions • Partner with regional stakeholders to ensure relevance and effectiveness of messaging and programs • Establish and own frameworks for tracking provider brand health and marketing performance (e.g., provider sentiment, engagement metrics) • Translate insights into actionable recommendations that inform strategy and improve outcomes • Build feedback loops across brand, lifecycle, and growth efforts to continuously optimize performance

🎯 Requisitos

• 10+ years of experience in brand or integrated marketing • Experience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred) • Proven track record of executing multi-channel marketing campaigns and programs • Strong understanding of audience segmentation, messaging, and positioning • Experience working with or translating insights and strategy into execution • Analytical mindset with the ability to measure performance and optimize campaigns • Strong cross-functional collaboration and stakeholder management skills • Ability to operate in a fast-paced environment and manage multiple priorities

🏖️ Benefícios

• Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers