Campaign Marketing Strategist

🕒 Setembro 3

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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Kinaxis

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

🏥 Saúde

🏭 Manufatura

💰 $33.000.000 Venture Round em 2000-05

Consulting • Healthcare • Manufacturing

Kinaxis é líder global em gestão moderna da cadeia de suprimentos. Atendemos cadeias de suprimentos e as pessoas que as gerenciam em prol da humanidade. Nosso software é confiado por marcas globais renomadas para fornecer a agilidade e previsibilidade necessárias para navegar na volatilidade e disrupção atuais. Combinamos nossa técnica de concorrência patenteada com uma abordagem centrada no humano para IA, capacitando empresas de todos os tamanhos a orquestrarem sua rede de cadeia de suprimentos de ponta a ponta, desde o planejamento estratégico de longo prazo até a execução em tempo real e entrega na última milha.

Descrição

• Develop and execute account-based marketing strategies for strategic and enterprise accounts to drive engagement, pipeline growth, and revenue outcomes • Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities • Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels for account acquisition, expansion, and opportunity acceleration • Leverage account intelligence, engagement insights, and performance analytics to optimize strategy, improve account penetration, and maximize business impact • Serve as the primary marketing advisor for assigned strategic account teams on ABM best practices and tactics • Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and drive go-to-market objectives • Manage ad-hoc marketing requests and sales team needs supporting account-based selling initiatives • Track and report key account metrics and outcomes • Use marketing automation and CRM platforms to build, launch, and track campaigns, manage lead nurturing workflows, and measure campaign performance and ROI • Monitor industry trends, best practices, and emerging technologies in campaign and ABM marketing, recommending innovative approaches to drive results and differentiate the brand

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business or related field • 7+ years of progressive B2B marketing experience, including significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing • Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes • Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies • Strong analytical skills with the ability to leverage account intelligence, engagement data, and performance metrics to inform decisions and optimize results • Experience using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies) • Demonstrated ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams • Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations • Strong business acumen, strategic thinking, and the ability to operate independently in a highly collaborative environment

🏖️ Benefícios

• Flexible vacation and Kinaxis Days (company-wide days off) • Flexible work options • Physical and mental well-being programs • Regularly scheduled virtual fitness classes • Mentorship programs, training, and career development • Recognition programs and referral rewards • Hackathons