Retention Marketing Manager

🕒 Agosto 4

🏄 California – Remoto

🏄 California – Remote

💵 $100.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Kindred Bravely

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

👗 Moda

🛍️ Comércio Eletrônico

🛒 Varejo

Fashion • eCommerce • Retail

Kindred Bravely é uma empresa de vestuário feminino dedicada a oferecer roupas confortáveis e elegantes para mães em todas as fases da maternidade, incluindo gravidez e amamentação. A marca é particularmente conhecida por seus sutiãs, calcinhas e roupas de dormir de alta qualidade, projetados especificamente para o conforto durante a amamentação e o pós-parto. Com foco no ajuste, a Kindred Bravely busca atender às necessidades únicas das mães, oferecendo produtos que combinam funcionalidade e moda, ao mesmo tempo em que apoia uma comunidade de mães.

Descrição

• Own and drive retention strategy across email, SMS, direct mail, and other channels for Kindred Bravely and Storq • Use data analytics from Klaviyo, Shopify, Lifetimely, Claude, and other platforms to identify customer insights and retention opportunities • Improve email and SMS performance through segmentation, personalization, and A/B testing • Manage and test behavioral marketing automation via email and SMS • Identify high-value customer segments and develop strategies to increase revenue and reduce churn • Oversee on-site lead capture and lead nurturing strategy • Partner with Paid Media on re-engagement and customer loyalty strategies • Own weekly and monthly reporting across retention channels • Oversee the email and SMS marketing calendar and go-to-market strategy • Collaborate with Site Merchandising and Paid Media to improve customer experience • Conduct customer surveys, analyze findings, and integrate feedback into marketing initiatives • Refine customer journey maps and identify lifecycle improvement areas • Manage and mentor the Email Marketing Specialist

🎯 Requisitos

• Bachelor’s degree in a related field, such as Marketing, Communications, or Business • 5+ years of hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce • Experience preferably within apparel, wellness, or CPG brands • Team management experience • Klaviyo and Shopify experience preferred • Experience with a wide range of loyalty and referral platforms a plus • Exceptional data analysis and Excel skills • Proficiency in GA4 • Effective communication and presentation skills

🏖️ Benefícios

• Competitive salary and benefits package • Fully remote team with collaborative work environment • Employer-sponsored Medical, Dental, and Vision insurance • Voluntary life insurance • Critical Illness Insurance • Healthcare and Dependent Care FSAs • 4% Retirement matching after 6 months of employment • Paid parental leave program after 1 year • Monthly “Random Act of Generosity” • 40% off product discounts on the Kindred Bravely and Storq websites • 15% off for friends and family