Organic Search Manager

🕒 Abril 16

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de SEO

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KnowBe4

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2010

🔒 Cibersegurança

☁️ SaaS

📚 Educação

Cybersecurity • SaaS • Education

KnowBe4 é uma plataforma líder especializada em treinamento de conscientização em segurança e phishing simulado para ajudar organizações a gerenciar o fator humano da cibersegurança. A plataforma KnowBe4 HRM+ é utilizada por aproximadamente 70. 000 organizações no mundo todo para reforçar estratégias de gestão de riscos em cibersegurança, integrando soluções impulsionadas por IA para aprimorar a cultura de segurança e o comportamento dos usuários. A KnowBe4 oferece um conjunto abrangente de produtos, incluindo segurança de e-mail, security coaching e treinamentos de compliance, projetados para educar e proteger contra engenharia social, phishing e outras ameaças cibernéticas. Sua abordagem inovadora combina security coaching em tempo real e agentes de defesa com IA para mitigar riscos humanos e reduzir vulnerabilidades. Confiada por muitas das principais empresas de cibersegurança, a KnowBe4 é um ator relevante na elevação da conscientização em segurança e do compliance em diversos setores.

Descrição

• Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic. • Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings • Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share • Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms. • Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses • Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs. • Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience. • Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers. • Partner with content teams to develop optimized content • Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power. • Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms. • Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts. • Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.

🎯 Requisitos

• Bachelor’s Degree in Marketing or similar field, or equivalent work experience • 5+ years of experience managing organic search strategy • Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus) • Experience with Salesforce and Google Analytics • Significant experience managing SEO and GEO strategy • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions • Expert in end-to-end marketing for inbound marketing functions • Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance

🏖️ Benefícios

• company-wide bonuses based on monthly sales targets • employee referral bonuses • adoption assistance • tuition reimbursement • certification reimbursement • certification completion bonuses