Lifecycle Marketing Manager

Vaga não está no LinkedIn

🕒 Janeiro 21

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Koala Health

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🛍️ Comércio Eletrônico

⚕️ Seguro de Saúde

🧘 Bem-estar

eCommerce • Healthcare Insurance • Wellness

A Koala Health é uma empresa dedicada a simplificar a medicação de animais de estimação, oferecendo um serviço eficiente que verifica prescrições, separa e embala medicamentos e os entrega diretamente aos clientes, sem cobrar taxas de serviço ou envio. Especializada em medicamentos aprovados por veterinários e produtos de saúde, a Koala Health garante que os donos de animais tenham fácil acesso aos tratamentos necessários, como prevenção de dirofilariose, controle de pulgas e carrapatos, alívio de alergias e suplementos para a saúde digestiva. Com foco em conveniência e confiabilidade, a Koala Health faz parcerias com veterinários para assegurar que os animais recebam o melhor cuidado possível. Os clientes podem usufruir de economias significativas nas primeiras compras com diversos códigos promocionais e fazer parte de uma comunidade comprometida com o bem-estar dos animais.

Descrição

• Own end-to-end lifecycle marketing strategy and execution to drive acquisition, activation, retention, and reactivation. • Build and optimize customer journeys (welcome/onboarding, win-backs, upsell triggers, partnership campaigns) and expand beyond email/SMS into additional channels where it makes sense. • Develop segmentation and targeting by lifecycle stage, contact type, and behavioral data to improve relevance, engagement, and LTV. • Plan, launch, and optimize campaigns through structured testing (hypothesis-driven experiments) and ongoing performance iteration. • Own campaign operations from brief to launch—setup, testing, QA, deliverability, and compliance best practices. • Partner cross-functionally to ensure accurate setup, tracking, attribution, and measurement within CRM and analytics tools. • Monitor lifecycle KPIs (activation, retention, engagement, LTV) and report insights, trends, and recommendations to stakeholders. • Support clinic onboarding and launch coordination, partnering with Sales, Account Management, and vendors to ensure smooth go-to-market execution. • Collaborate on B2B co-marketing initiatives and cross-promotions with partners and merchants, ensuring brand alignment and compliance.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience). • A minimum of 3+ years of experience in lifecycle marketing and/or acquisition marketing across digital channels (email, SMS, and other owned channels). • Hands-on experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, MoEngage, or Iterable • Proven ability to build and optimize customer journeys using segmentation, behavioral targeting, and personalization to drive activation, retention, engagement, and LTV. • Strong analytical and optimization mindset—comfortable interpreting performance data, forming hypotheses, running tests, and iterating based on results. • Experience measuring and reporting lifecycle performance, including email/channel metrics and KPIs like activation, retention, engagement, and LTV. • Strong cross-functional collaboration and project management skills, with the ability to lead timelines, align stakeholders, and execute with ownership. • Excellent written and verbal communication, able to translate insights into clear recommendations and campaign briefs.

🏖️ Benefícios

• Medical, dental, and vision insurance with partial dependent coverage • Unlimited PTO and a 401(k) plan • Competitive base salary with equity opportunities • Opportunities for growth as we scale.