Demand Generation Manager

🕒 Setembro 3

⛰️ Colorado – Remoto

⛰️ Colorado – Remote

💵 $110.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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KPA

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1993

🚘 Automotivo

🏗️ Construção

📦 Logística

Automotive • Construction • Logistics

A KPA é uma empresa especializada em software, treinamento e serviços de consultoria em Saúde, Segurança e Meio Ambiente (EHS). Eles oferecem uma plataforma abrangente de software EHS que inclui funcionalidades como relatórios de incidentes, inspeções de equipamentos, gestão de contratados e soluções de sustentabilidade. Com foco na segurança e conformidade, a KPA atende a diversos setores, incluindo automotivo, construção, distribuição e mais. Suas soluções são projetadas para engajar funcionários, incutir uma cultura de segurança e assegurar a conformidade regulatória. Os serviços da KPA incluem treinamentos presenciais e online ministrados por uma equipe de especialistas certificados em EHS, além de serviços de consultoria para segurança e conformidade no local de trabalho. Sua plataforma ajuda os clientes a gerenciar programas de segurança de maneira eficiente, reduzindo incidentes registrados e melhorando a produtividade.

Descrição

• Drive execution and performance of KPA's demand programs across paid, owned, and automated channels • Own the end-to-end demand engine, including automation, campaigns, data, and pipeline outcomes • Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars • Own the digital media budget and recommend allocation based on data • Set strategy and targets for paid search, paid social, and trade publication advertising • Manage agency partners, build creative in-house when needed, and audit agency output • Run integrated campaign calendars across brand, content, product marketing, events, and SDR teams • Coordinate with Sales and Client Success on lead capture, scoring, routing, and speed-to-lead improvements • Execute HubSpot Marketing Hub programs, including lists, segmentation, workflows, lifecycle stages, forms, progressive profiling, landing pages, and smart content • Design and operate nurture architecture across acquisition, education, sales-assist, recycled leads, dormant reactivation, and post-sale cross-sell • Enhance marketing technology stack and integration integrity with Marketing Operations and Revenue Operations • Identify funnel conversion optimization opportunities • Deploy AI workflows for campaign briefs, content variants, A/B testing, landing pages, audience research, competitive monitoring, and analysis • Design automated workflows for monitoring, alerting, reporting, campaign QA, and follow-up • Support AEO, GEO, and SEO visibility through structured data, answer-shaped content, source authority, and citation tracking • Mature marketing attribution models and align funnel definitions with Marketing, Sales, and Finance • Deploy dashboards covering funnel conversion, costs, pipeline, revenue, program ROI, and trends across GA4, HubSpot, and Salesforce • Run A/B and multivariate testing programs • Build and maintain tiered target account lists for multi-rooftop dealer groups • Run coordinated account-based plays with advertising, intent-triggered outreach, personalized landing pages, and executive programs • Use intent and technographic signals to prioritize accounts and report engagement and progression • Build the expansion motion into the installed base with Sales and Client Success • Work as a hands-on individual contributor with budget authority and a direct line to pipeline

🎯 Requisitos

• Minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology • Track record with quantifiable results • Experience owning an end-to-end demand engine • Experience working in a lean team and executing hands-on • Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience • Advanced HubSpot Marketing Hub, or Marketo, Pardot, or similar with demonstrated ability to move fast in HubSpot • Experience with workflows, lifecycle architecture, segmentation, and deliverability • Experience managing omnichannel campaigns across Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars • Ability to manage partner agencies as a subject matter expert • Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation • Knowledge of GA4, Salesforce reports and dashboards, HubSpot reporting, and spreadsheets • Comfort with attribution methodology and its limits • Working knowledge of lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration • Hands-on account-based marketing experience, including account tiering, intent data, account-level targeting, and named-list campaigns • Hands-on experience with an ABM or intent platform such as ZoomInfo, 6sense, Demandbase, Clay, or similar • Strong SEO and SEM fundamentals, including technical health, content strategy, keyword and query economics, and AI answer-engine visibility • Experience with Ahrefs, Semrush, or equivalent • All persons hired must verify identity and eligibility to work in the United States • Occasional travel required • Primarily sedentary role requiring extended computer use and frequent verbal and written communication

🏖️ Benefícios

• Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • PTO • Paid holidays • Floating holidays • 401(k) with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits • Remote work • Reasonable accommodations for disabilities