VP, Growth Marketing

Vaga não está no LinkedIn

🕒 Agosto 28

🗽 New York, Massachusetts – Remoto

🗽 New York – Remote 🍂 Massachusetts – Remote

💵 $276.000 - $318.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 7%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Later

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

📣 Marketing

🛍️ Comércio Eletrônico

🌍 Impacto Social

Marketing • eCommerce • Social Impact

Sobre a Later (anteriormente Latergramme):

Descrição

• Own Later's end-to-end growth marketing strategy, connecting product marketing, demand generation, and lifecycle to pipeline and revenue targets • Own and allocate the growth marketing budget across channels • Establish goals, KPIs, and reporting frameworks • Build differentiated growth motions for Later Influence, Later Social, and Creator/Affiliate • Set annual and quarterly team planning rhythms • Lead, coach, and develop approximately 12 marketers across product marketing, digital marketing, and growth marketing • Make hiring and organizational structure decisions • Foster a culture of testing, learning, and AI-enabled operations • Direct paid media across paid social, paid search, video, and display • Guide SEO and AEO strategy • Own email and in-app lifecycle strategy for brand and creator audiences • Drive conversion rate optimization and web strategy • Build and optimize account-based marketing programs • Own attribution and marketing measurement with RevOps and MarketingOps • Lead quarterly testing roadmaps and analyze campaign performance • Ensure clean data flows between CRM, marketing automation, and analytics tools • Optimize conversion funnels across all lines of business • Partner with Sales, RevOps, Product, Product Marketing, Web, and Creator teams • Represent growth marketing performance to senior leadership

🎯 Requisitos

• 10+ years in growth, demand generation, or performance marketing • Experience owning a multi-million dollar budget and a revenue number • 5+ years leading and developing marketing teams, including managing managers or senior specialists • Player-coach experience leading a team while personally owning execution • Depth in paid media, SEO and AEO, lifecycle and email, and web CRO • Experience building and scaling demand in B2B SaaS, PLG, or marketplace environments • Experience with both enterprise and self-serve motions ideally • Strong command of attribution modeling, experiment design, and funnel analysis • Comfort with GA4, Amplitude, Looker, or Mode • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze • Clear, direct communication with working teams and executive audiences • Experience marketing to or through creators, or in the social, influencer, or commerce space, is a bonus • Experience partnering closely with Sales on ABM or enterprise pipeline is a bonus

🏖️ Benefícios

• Equity • Permanent team members eligible to participate in various benefits plans • Market-based, data-driven compensation evaluated bi-annually

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