VP of Growth

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🕒 Agosto 24

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $225.000 - $275.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Bloom

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2018

💼 Consultoria

👥 RH Tech

📚 Educação

Consulting • HR Tech • Education

A Bloom é uma empresa de consultoria completa de RH e DEI que se concentra em ajudar as empresas a criar melhores experiências de trabalho. Desde 2017, a Bloom tem fornecido serviços de RH fracionados, treinamento em diversidade, equidade e inclusão, e soluções de recrutamento personalizadas para atender às necessidades de seus clientes. Com a missão de construir equipes inclusivas e eficazes, a Bloom visa transformar culturas no local de trabalho e melhorar as experiências dos funcionários por meio de políticas estratégicas de RH e suporte dedicado.

Descrição

• Set the overall growth strategy across acquisition, ecommerce, and retention • Directly manage and develop the Director of Retention and Director of Ecommerce • Own growth organization structure, headcount planning, and team build-out • Build accountability, experimentation, and cross-functional collaboration across the growth organization • Represent growth in executive and board-level discussions • Own end-to-end new customer acquisition strategy across paid, owned, earned, and emerging channels • Own and evolve paid digital marketing across Meta, TikTok, Google, Pinterest, and other paid channels • Lead relationships with paid media agencies and external acquisition partners • Launch and scale TikTok Shop as an acquisition and commerce channel • Build and grow affiliate, creator partnership, social commerce, and marketplace channels • Own acquisition metrics including CAC, ROAS, MER, and new customer growth • Oversee ecommerce site experience, merchandising, conversion strategy, checkout, and platform investments • Use ecommerce performance data to inform acquisition and retention decisions • Oversee post-purchase, lifecycle, and loyalty strategies to maximize customer LTV • Set company-wide LTV and repeat purchase rate goals with the Director of Retention • Partner with executive leadership to drive growth and build a high-performing marketing team

🎯 Requisitos

• 15+ years of experience in growth and P&L ownership • Proven track record leading full-funnel growth within a direct-to-consumer, retail, fashion, or lifestyle brand • Experience managing a team through directors or senior managers, ideally with direct oversight of acquisition and retention or ecommerce functions • Deep expertise across paid social, paid search, media buying, and performance marketing strategy • Direct experience launching or scaling TikTok Shop and/or affiliate programs as acquisition channels • Strong understanding of ecommerce fundamentals, including conversion optimization, merchandising, and site experience • Strong understanding of retention/lifecycle strategy, including LTV, repeat purchase rate, loyalty, and email/SMS • Strong analytical mindset and ability to connect acquisition, ecommerce, and retention data into unified business decisions • Track record of scaling revenue through data-driven strategy across the full customer lifecycle • Experience managing agencies, freelancers, and external partners at a senior level • Executive presence and strong communication skills; comfortable representing growth strategy to senior leadership and the board • Comfortable balancing high-level strategy with hands-on involvement • Genuine interest in fashion, lifestyle, and community-driven brands • Exceptional candidate based in the US or Canada

🏖️ Benefícios

• Performance bonus • 4 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance • Occasional domestic and/or international travel for photoshoots, events, and team retreats

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