Ecosystem Marketing Lead

🔥 19 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $176.000 - $216.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Lattice

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2015

☁️ SaaS

👥 RH Tech

🏢 Corporativo

SaaS • HR Tech • Enterprise

O Lattice é uma plataforma de gestão de pessoas projetada para ajudar organizações a melhorar o engajamento, desempenho e desenvolvimento dos colaboradores. Oferece ferramentas para avaliações de desempenho, definição de metas, feedback dos colaboradores e análises para ajudar as equipes de RH e gestores a promover uma cultura de alto desempenho. O Lattice integra-se a diversos sistemas de RHIS e visa agilizar as operações de RH centralizando dados e automatizando fluxos de trabalho. A plataforma apoia as equipes de RH estratégicas na gestão das informações dos colaboradores, impulsionando o desempenho, capturando o sentimento da equipe e fornecendo insights, assegurando que a empresa possa construir excelência operacional e experiências de trabalho significativas para os colaboradores.

Descrição

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations • Partner with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners • Translate partner-enabled capabilities into customer value, use cases, messaging, and differentiated positioning • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments • Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership • Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs • Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces • Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners • Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering • Establish goals and measurement for partner marketing programs, using results to improve future investments and partner plans • Deliver success outcomes including consistent partner-sourced and partner-influenced pipeline measurement, joint GTM plans, marketplace visibility, partner commercial enablement, broader stakeholder reach, and stronger AI-native workplace ecosystem positioning

🎯 Requisitos

• 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role • Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation • Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs • Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams • Track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution • Clear written and verbal communication skills, including the ability to influence without direct authority • Practical, metrics-oriented approach to evaluating program performance, partner value, and future investment • Comfort representing Lattice with senior partner contacts and in external settings • Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus

🏖️ Benefícios

• Incentive stock options, subject to the terms of Lattice’s applicable plans • Medical insurance • Dental insurance • Vision insurance • Life, AD&D, and Disability Insurance • Emergency Weather Support • Wellness Apps • Paid Parental Leave • Paid Time off inclusive of holidays and sick time • Commuter & Parking Accounts • 401(k) retirement plan • Financial Planning • Learning & Development Budget