Customer Marketing Manager – Advocacy, Advisory, Expansion

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

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Veryon

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1973

🚀 Aeroespacial

☁️ SaaS

🤝 B2B

Aerospace • SaaS • B2B

A Veryon é um fornecedor de software de gestão de aviação inteligente que ajuda proprietários de aeronaves, operadores, MROs e OEMs a aumentar o tempo de operação de aeronaves. Sua plataforma SaaS baseada em nuvem oferece acompanhamento de manutenção, gerenciamento de inventário e ordens de serviço, operações de voo, distribuição de publicações técnicas, análise de defeitos, gestão de confiabilidade e solução de problemas guiada. A Veryon se integra via APIs REST, utiliza IA/ML para análises e diagnósticos, e enfatiza segurança e compliance (ISO 27001/9001) para clientes de aviação comercial, empresarial e de helicópteros em todo o mundo.

Descrição

• Interview customers and turn their experiences into case studies, video stories, testimonials, and sales proof points • Write customer narratives and detailed content briefs for marketing assets • Build and scale customer advocacy programs, including reference programs, review campaigns, case studies, testimonials, video stories, and speaking opportunities • Drive customer participation on third-party review platforms such as G2 • Build a searchable customer reference library with Product Marketing and Sales • Measure and report advocacy program health • Own and evolve the Customer Advisory Board, including charter, cadence, roster, recruitment, retention, sessions, follow-up, and insight communication • Design and facilitate executive-level advisory sessions • Translate advisory feedback into product roadmap, messaging, and customer strategy improvements • Design and execute programs generating expansion pipeline across the installed customer base • Segment customers by product, segment, and lifecycle stage to prioritize expansion opportunities • Build and manage HubSpot lifecycle nurture campaigns, including segmentation, workflows, copy, and QA • Align campaigns with product adoption milestones and renewal timing • Partner with Customer Success and Sales on expansion programs and opportunities • Own messaging and campaigns for new products and features among existing customers • Track expansion pipeline and revenue sourced or influenced by customer marketing • Own customer marketing strategy for trade shows and industry events • Develop customer dinners, testimonial videos, roundtables, podcasts, and customer sessions • Shape customer-facing messaging, booth narratives, customer sessions, and post-event follow-up • Serve as the connective point between Customer Success, Sales, Product Marketing, and Demand Generation • Maintain shared customer segmentation and lifecycle frameworks • Feed customer insights into Demand Generation campaigns, sales enablement, and win/loss analysis • Define and own KPIs across advocacy, advisory, and expansion programs • Partner with Marketing Operations on dashboards for engagement, pipeline, and revenue impact • Report program performance and ROI to Demand Generation leadership and cross-functional stakeholders • Track advocacy, CAB, and expansion metrics

🎯 Requisitos

• 5+ years of experience in B2B marketing, with meaningful experience in customer marketing, product marketing, content marketing, or demand generation • Demonstrated experience building or scaling a customer advocacy, customer reference, or customer marketing program • Exceptional written communication skills for turning customer interviews into compelling narratives and developing detailed content briefs • Hands-on marketing automation experience, including audience segmentation, campaign building, workflow development, and QA in HubSpot • Experience partnering with Customer Success, Account Management, and Sales around shared pipeline and customer growth goals • Strong understanding of marketing-sourced and marketing-influenced revenue • Strong cross-functional collaboration skills and ability to influence stakeholders without direct authority • Strong executive presence and facilitation skills with customer executives • Strong project management skills across concurrent programs, deadlines, dependencies, and stakeholders • Strong data fluency, including pulling, analyzing, and interpreting reports from Salesforce, HubSpot, and product usage data • Ability to work across relationship-driven customer advocacy and revenue-driven expansion programs • Preferred: background in Customer Success, Account Management, or Renewals before marketing • Preferred: customer review site strategy, particularly G2 and Capterra • Preferred: aviation, aerospace, technical B2B, or specialized-industry experience • Preferred: video or podcast production experience • Preferred: Customer Advisory Board experience with executive participants • Preferred: customer lifecycle programs for adoption, retention, upsell, and cross-sell • Preferred: customer data and analytics for expansion opportunities • Preferred: AI-enabled marketing and productivity tools • Preferred: B2B SaaS experience

🏖️ Benefícios

• Program budget • Dedicated content team support • Direct access to customers and executives • Fully remote work arrangement