Manager, Portfolio Marketing – Veterinary & Animal Health

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🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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Penn Foster

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📚 Educação

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster é um provedor de educação online credenciado e focado em carreiras, oferecendo programas certificados, diplomas, graduações de associados, bacharelados e ensino médio no formato autodidata. Seu catálogo abrange áreas vocacionais e profissionais, incluindo saúde, tecnologia veterinária, profissões especializadas (HVACR, elétrica, encanamento), reparo automotivo, negócios, TI, justiça criminal, design, hospitalidade, e mais. A Penn Foster atende alunos individuais (mais de 133. 000 estudantes ativos) com cursos online flexíveis, disponíveis 24 horas por dia, 7 dias por semana, e também oferece soluções de treinamento para empresas. A instituição opera diversas escolas/divisões e mantém credenciamentos como DEAC e credenciamentos específicos de programas (por exemplo, um programa de técnico veterinário credenciado pela AVMA-CVTEA).

Descrição

• Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio • Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans • Develop deep understanding of the veterinary education and animal health landscape, priority markets, customer segments, learner, practice, and employer needs, competitive dynamics, accreditation, outcomes, and commercial priorities • Identify emerging veterinary opportunities and develop market assessments • Size and prioritize markets, customer segments, and growth opportunities, making recommendations about where the business should invest and why • Serve as strategic partner to cross-functional leadership and Sales • Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs • Work with sellers to understand priority accounts, customer needs, and market barriers • Translate field insight into practical go-to-market plays and support priority-account and priority-market activation • Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels • Design tests to validate hypotheses, measure outcomes, and scale what works • Analyze customer, commercial, campaign, workforce, industry, and competitor data • Synthesize quantitative and qualitative insights and build business cases to inform action • Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams • Bring market insights upstream to inform learner outcomes, industry relevance, and growth opportunities • Build repeatable planning, prioritization, measurement, and learning rhythms • Codify and scale winning plays • Establish a reliable market-intelligence and planning rhythm to improve decision quality and execution

🎯 Requisitos

• Bachelor’s degree required; Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related field preferred • 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function • Experience in education, healthcare, veterinary, animal health, or adjacent industries preferred • Demonstrated ability to translate data and customer insight into actionable business recommendations • Experience developing go-to-market strategies and influencing cross-functional stakeholders • Experience working with Sales or another commercial organization strongly preferred • Experience in a regulated, credentialed, or outcomes-driven market is a plus • Strong strategic thinking, analytical rigor, and business judgment • Ability to translate complex market and customer signals into clear recommendations and choices • Proven experience partnering with Sales, commercial, product, and business leaders • Comfort challenging assumptions while maintaining strong stakeholder relationships • Ability to work independently, establish structure, and build new capabilities in ambiguity • Strong written, verbal, facilitation, and executive communication skills • Curiosity about veterinary education and animal health, with ability to learn learner, practice, employer, credentialing, and industry dynamics quickly • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete employment eligibility verification through Form I-9

🏖️ Benefícios

• Medical, dental, and vision coverage • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • A 401(k) plan with company match • Free access to all of our online programs • Occasional travel for team meetings, company events, conferences, summits, and similar activities • Remote work arrangement • Highly collaborative, remote, on-camera culture